E-Commerce

Google Commerce Exec on Creating an Open, Equal and Fair E-Commerce Marketplace
November 22, 2021 at 9:06 pm

In episode 325 of Total Retail Talks, Joe Keenan interviews Bill Ready, president of commerce, payments and next billion users at Google. Ready discusses his professional background and current role, as well as how Google is trying to create a different online commerce experience for both consumers and merchants, fostering democratized choice and transparency. He…

Report: More Than Half of U.S. Consumers to Shop Online Cyber Weekend
November 22, 2021 at 8:56 pm

For the first time in history, more than half of U.S. consumers will shop online between Thanksgiving and Cyber Monday, with online retail sales approaching one-third of all Cyber weekend sales, according to a report from Numerator, a data and tech company serving the market research space. Last year, 47 percent of households shopped online…

The E-Commerce Basics That Will Help You Win the Holiday Shopping War
November 17, 2021 at 3:26 pm

It takes months for retailers to get the right technology, processes and infrastructure in place to support the heavy workloads the holiday shopping season entails. With the busy holiday shopping season upon us, there’s an opportunity for last-minute optimizations, adjustments and considerations to help you best prepare your e-commerce site. Focus on the Basics It’s…

October Retail Sales Rise As Holiday Shopping Starts Early
November 16, 2021 at 8:43 pm

Retail sales rose in October as many consumers began holiday shopping early to avoid any shortages amid pandemic-driven supply chain disruptions that are dominating this holiday season, the National Retail Federation (NRF) said Tuesday. October’s results come as the NRF is forecasting another record-setting holiday season, with sales forecast to grow between 8.5 percent and 10.5…

Shoppers Spend $139B During Singles’ Day Fest
November 11, 2021 at 2:57 pm

Shoppers spent $139.1 billion during this year’s annual Singles’ Day shopping extravaganza, breaking last year’s record even though spending slowed during the coronavirus pandemic. Alibaba tallied 540.3 billion yuan ($84.5 billion) in spending over the festival that spanned Nov. 1 to Nov. 11, the company said Thursday, a growth of 14 percent compared to a…

Retail Predictions for the Holiday Season and Beyond
November 11, 2021 at 11:42 am

When thinking of the 2020 holiday season, “normal” is likely the last word that comes to mind for many retailers. Instead, they might think of the last holiday season as “resilient” or “historic.” E -commerce surged then and now, and as another unique holiday season approaches, pair that uniqueness with much improved consumer optimism. Despite…

Measuring the Effectiveness of Your Online Store
November 3, 2021 at 2:41 pm

Over the last decade, e-commerce has changed to reflect the explosive growth of the digital world. New frontiers, including social media, have evolved to allow consumers to purchase goods directly through digital platforms. Retailers have adjusted their strategies to cater to this new version of shopping. The past two years have also shown legions of…

Preparing for a Familiar Holiday Shopping Season
November 2, 2021 at 10:07 pm

The holiday shopping season is pivotal for retail revenue generation. Over November and December, National Retail Federation (NRF) studies have found that American households each spend nearly $1,000 on holiday items — ranging from gifts and decorations to traditional foods. With in-store operations mostly resumed, 2021 holiday shopping is looking more familiar to consumers. However,…

Getting D-to-C and Third Party to Work Together 
October 27, 2021 at 12:15 pm

Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…

4 E-Commerce Trends Brands Should Capitalize on Before the End of the Year
October 21, 2021 at 5:42 pm

­­E-commerce exploded this year and is poised to continue growing for several years to come. E-commerce sales are predicted to reach 23.6 percent of total retail sales by 2025. To stay competitive on the digital shelf, brands need to continually evolve with the latest e-commerce trends. This means staying up-to-date on consumer behavior and shopper…