E-Commerce
February 24, 2011
Hip British online clothing site Asos became the first European fashion retailer to open an e-tailing outpost inside Facebook. Now, Sarah Townsend will no longer have to leave her Facebook friends behind to buy the $55 baggy sweater she's been eyeing.
February 23, 2011
According to a new study on consumers' shopping behaviors by the AMP Agency, Inside the Buy, just 3 percent of consumers say they're loyal to a particular brand and never buy anything else. The study considered digital behaviors in five leading consumer categories: baby products, consumer electronics, food and beverage, health and beauty, and fashion.
February 23, 2011
A longitudinal shopping cart abandonment survey conducted between 2009 and 2011 by email marketing firm Listrak reveals that online retailers still aren’t doing enough to recoup the estimated $18 billion lost annually due to shopping cart abandonment.
February 23, 2011
Testing is one of the most important factors in driving conversion and elevating customer experiences. It turns insightful data into useful information. The e-tailing group and Amadesa recently conducted an online survey of 160 merchants, Testing Ready: The Merchant's Cheat Sheet for Testing and Targeting, to try and help them improve their testing experience.
February 23, 2011
Cabela's use of analytics tools that measure how quickly its salespeople engaged customers led to staffing increases — and higher sales — in its shoe and gun departments in Q4.
February 22, 2011
Consumers need to feel secure with each transaction they conduct on Facebook, or retailers might as well forget about building storefronts on the social site. Adgregate Markets, which provides transactions through ShopFans, and security software maker Symantec, plan to announce a partnership Tuesday relying on Symantec's VeriSign Secure Sockets Layer (SSL) Certificates.
February 22, 2011
eBay is adding FedEx to the mail carriers it integrates with on its site. Sellers can now select FedEx Express and FedEx Ground services from the drop-down menu of shipping services when listing items on eBay.
February 21, 2011
American Eagle Outfitters announced a campaign in partnership with FEED Projects to launch a new line available online and at its stores that will benefit the U.S. Fund for UNICEF. American Eagle is now offering FEED Guatemala bags in more than 400 of its stores across the country.
February 21, 2011
The rapid growth in internet sales is great for online retailers, but it's bad news for state and local governments as many online purchases don’t have any sales tax attached to them. Long before the internet was on anybody’s radar, the Supreme Court ruled that states couldn’t require that retailers without a physical presence in a state, like mail-order companies, charge sales tax on their behalf.
February 21, 2011
Chinese e-commerce supplier Alibaba says two of its top executives are resigning to take responsibility after a probe discovered more 2,326 suppliers had defrauded online customers. Alibaba said in a notice this morning that its chief executive and chief operating officers, who were not implicated by the investigation, were resigning to take responsibility for the company's "breakdown in integrity."
