E-Commerce

More States Pushing for Online Sales Tax
March 21, 2011

Tax-free shopping is under threat for many online shoppers as states facing widening budget gaps increasingly pressure Amazon and other internet retailers to start collecting sales taxes from their residents. Billions of dollars are at stake as a growing number of states look for ways to generate more revenue without violating a 1992 U.S. Supreme Court ruling that prohibits a state from forcing businesses to collect sales taxes unless the business has a physical presence, such as a store, in that state.

Strategies for Planning and Producing an Oscar-Worthy Online Video
March 21, 2011

When you start a presentation by posing the question, โ€œWho here thinks that sex sells?,โ€ youโ€™re likely to grab the audienceโ€™s attention. Which means you can then pose the next question, โ€œWho thinks that video sells?โ€ Both โ€” unsurprisingly โ€” get people raising their hands to say, โ€œMe, I do!โ€

Auction Sellers Hit Hard by New eBay Fee
March 21, 2011

eBay's changes to its fee structure will have a big impact on auction sellers โ€” and they only have one month from the time of the announcement to adjust their auction-selling strategies. eBay will begin including shipping and handling costs into its Final Value Fees.

Google Changes its Product Search Feed Requirements
March 21, 2011

Google is making some changes to its data requirements and feed specifications in order to help Google Product Search shoppers accurately compare prices and learn more about the products they want to buy.

Gomez Announces Best of the Web Performance Awards
March 21, 2011

Gomez's second annual Best of the Web awards for the best performing web and mobile sites provide a benchmark for performance across six industries and highlight the leaders who provide superior web and mobile site experiences that enhance customer loyalty, reduce costs and increase revenue.

Zappos' New Sales Model Focuses on Employees, 'Real People'
March 17, 2011

The young woman in the Zappos.com video wears little makeup with her hair in a ponytail. She's cute, but she's no supermodel. What she is: A Zappos employee chosen for her pep and "real people" look to wear and talk about shoes for sale on the company's website.

Strategies to Get the Second Click
March 17, 2011

Online retailing is becoming increasingly sophisticated. Marketers have access to information about every aspect of customer interaction: number of website visits, time spent on the site, email open and clickthrough rates, conversions, and purchases. With todayโ€™s sophisticated analytics, marketers can fine-tune their messaging and offers to optimize results and move beyond a simple first-click visit.

Facebook to Test Groupon-Like Deals Service
March 16, 2011

Facebook will soon begin testing a service that will provide its members local discounts, a move that will put it in direct competition with daily-deals giant Groupon.

eBay Announces More Moves to Aid Sellers
March 16, 2011

eBay said it will allow sellers on its auction site to list up to 50 items for free, a bid designed to draw more business in the wake of slowing growth for the online marketplace.