E-Commerce

NRF: Holiday Shopping Could Beat Forecast Despite Inflation and COVID-19
December 6, 2021 at 6:36 pm

The 2021 holiday season appears to be on track to exceed the National Retail Federation’s (NRF) forecast for record spending, despite ongoing supply chain disruptions, inflation and challenges like the new COVID-19 omicron variant, NRF Chief Economist Jack Kleinhenz said on Friday. “Now that we’re in December, the holiday shopping season is nearing the finish…

Digital Gifting Can Entice Shoppers, Increase Sales, and Minimize Returns
December 6, 2021 at 12:50 pm

For retailers and shoppers, 2021 has been an incredibly challenging year. Between the impact of COVID-19, supply chain issues, stocking shelves, and searching for available items, retailers and shoppers have had to make adjustments on a weekly, if not daily, basis. With shoppers increasingly going online to fulfill their shopping lists, a vast majority of…

6 Tips to Drive Higher Conversions This Holiday Shopping Season
December 2, 2021 at 4:56 pm

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…

The Secret to Avoiding Website Crashes This Holiday Season
December 1, 2021 at 5:46 pm

This September, a mere 30 customers waited online outside London’s flagship Apple store for the iPhone launch. Meanwhile, across the world, the Chinese Apple website crashed because of the sheer number of online shoppers. There’s no doubt about it: The days of consumers waiting outside stores and fighting over products are numbered. Retail is moving online.…

Cyber Monday E-Commerce Sales Drop 1.4% YoY
November 30, 2021 at 2:43 pm

Consumers spent a total of $10.7 billion on Cyber Monday, which is down 1.4 percent year-over-year (YoY), according to data from the Adobe Digital Economy Index. Although it's about $100 million shy of what shoppers spent last year ($10.8 billion), it still remains the biggest online shopping day of 2021. Cyber Week (Thanksgiving Day through Cyber Monday) has now…

4 Questions to Ask Yourself When Deciding Where to Sell Your Goods Online
November 30, 2021 at 12:24 pm

The days of having just one or two places to sell your products or services on the web have long passed. These days, you have myriad options for moving merchandise digitally. As you craft or refine your business plan for online selling, it's important to know which avenues are most strategic. This starts with understanding the pros…

Report: Cyber Monday on Track to Be Biggest Online Shopping Day of 2021
November 29, 2021 at 7:05 pm

Cyber Monday is on track to be the biggest online shopping day of the year, according to the latest online shopping data from the Adobe Digital Economy Index, which analyzes direct consumer transactions online. Adobe expects consumers to spend between $10.2 billion and $11.3 billion on Cyber Monday. Last year, consumers spent $10.8 billion on Cyber Monday. Adobe also reported that…

Consumer Shopping Trends and How Retailers Can Adapt
November 29, 2021 at 3:14 pm

A lot has changed when it comes to shopping over the last 18 months. Shopping in-store is still an option, but we know more consumers are turning to online shopping (70 percent of U.S. adults have purchased something online in the last month). Retailers are adapting to the ever-growing e-commerce boom and are investing in…

Black Friday Off to Slow Start In-Store, Momentum Gaining Online
November 26, 2021 at 11:52 am

According to a CNBC report, retail stores in parts of the country appeared to be less crowded and more muted on Black Friday morning. The exception was Best Buy, which saw long lines of shoppers camping outside of its stores. BMO Capital Markets analyst Simeon Siegel said he was taking the pulse of the consumer at…

Thanksgiving Day Online Sales Top $5 Billion
November 26, 2021 at 11:04 am

Consumers spent $5.1 billion online on Thanksgiving Day and are expected to spend between $8.8 billion and $9.6 billion today, Black Friday, according to the Adobe Digital Economy Index. (Adobe Analytics data covers over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.) Thanksgiving was at the low end of Adobe's predicted range for online spend, which was set between $5.1 billion and $5.4…