E-Commerce

Esquire Magazine to Launch Retail Site
April 7, 2011

David Granger, editor and chief of Esquire, told a crowd at the Publishing Business Conference & Expo that the magazine is readying an online retail site called Clad. According to eMedia, the site will offer men's clothing and attempt to bridge the gap between the pages of the magazine and shopping. 

GameStop Opens Facebook Store
April 7, 2011

Video game retail giant GameStop has opened up a store to sell games on its Facebook fan page. The store will sell physical games that users can receive in the mail or pick up at a local store. The move is part of GameStop’s strategy to stay relevant in the age of digital distribution of video games, since it doesn’t want to go the way of the now defunct Hollywood Video and Tower Records chains.

New Daily-Deal Site Enters Music Business
April 5, 2011

Startup internet company GroopEase has announced the launch of its group-buying, members-only music website, offering daily deals on digital albums featuring emerging independent bands and solo artists.

Overstock Cuts Marketing Ties in States Passing Internet Sales Tax
April 5, 2011

Overstock.com has long opposed state laws designed to force out-of-state retailers to collect sales tax merely for using in-state ad services. The company has mounted court challenges, citing Supreme Court decisions rendering these laws unconstitutional. It also has cut ties with local advertisers in all four states passing these laws.

Omaha Steaks Launches Mobile Website
April 5, 2011

Omaha Steaks announced the launch of its new mobile website. Developed in-house, the new mobile site is designed to make it convenient for users to shop Omaha Steaks from a variety of mobile devices including the iPhone, Droid and BlackBerry operating systems.

Retailers Drive In-Store Traffic with Personalized URLs
April 5, 2011

Every retailer understands that direct mail can't do it all. Any campaign needs the other channels to work together, to some extent — and ideally on the same page. While the closely coordinated direct mail and email campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage are personalized URL (PURL) campaigns.

Google Launches 3G Commerce Search
April 4, 2011

Google launched a third generation of its commerce search tool that is specifically designed for retailers' e-commerce websites. Note that Google Commerce Search is not geared for the small seller — pricing starts at $25,000 per year and is based on the number of product SKUs and number of search queries.

 

Fashion Magazines Becoming E-Tailers
April 1, 2011

Vogue and Elle have long influenced what image-conscious consumers buy. Now, in a bid to reverse flagging sales and stay relevant, fashion magazines may sell the products they feature in their articles.