E-Commerce

Meijer Launches Ship-to-Store Program
April 29, 2011

Meijer is the latest retailer to offer free shipping for purchases made on its e-commerce site that are to be picked up at one of its 195 Midwest stores. “Order-to-Store” merges online and in-store shopping, the retailer said in a statement announcing the new program.

Online Shopping More Popular for Mobile Than PC
April 29, 2011

InMobi, the world's largest independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from mobile devices over their PCs. The study found that half of shoppers still prefer hitting the stores, but over a third are now comfortable with shopping from their pocket.

Taking Control of Your Digital Shelf Space, Part 2
April 28, 2011

Retailer websites are the first place consumers start researching or shopping, which makes digital shelf space on the retail site valuable real estate for brands that want to be seen where it matters most. The path to the digital point of purchase is longer than just the checkout screen at the end of a customer's transaction. The opportunities for brands and retailers to reach consumers along that path, while the consumer is in “buying mode,” are almost endless.

New Daily-Deal Site Launched for Geeks Everywhere
April 28, 2011

Thwipster, an online daily-deal retail community for geek and pop culture fans, announced the launch of its service and community featuring first-rate products from the diverse world of geek culture.

Hawaii Deciding How to Tax Online Shopping
April 28, 2011

Hawaii lawmakers are looking for creative ways to tax online shopping, either by requiring internet sellers to hand over customer information to the government or by enrolling in a multistate program in which websites voluntarily collect taxes.

Is LivingSocial Smarter Than Groupon? Study Says Yes
April 28, 2011

People who buy online coupons from LivingSocial are richer, younger and smarter than customers of market leader Groupon, according to a study by Nielsen Co. LivingSocial users are 49 percent more likely than the average American online to make at least $150,000 a year, compared with 30 percent for Groupon, according to the survey.

Taking Control of Your Digital Shelf Space, Part 1
April 27, 2011

It’s an undisputed fact that a significant shift is occurring in the modern retail industry, with a substantial amount of consumer spending moving from in-store to online purchases. According to the U.S. Department of Commerce, e-commerce sales reached $165.4 billion in 2010. What's more, Forrester Research predicts that figure will reach $279 billion by 2015. When the experts point to growth of more than $100 billion in just five years, those involved in the retail ecosystem need to be prepared to effectively embrace this trend moving forward.

Branding & Engagement at Pitney Bowes: A Q&A with Guilherme Dias
April 27, 2011

Internal Branding is increasingly being relied upon to gain a competitive advantage by organizations hoping to address change management, enhance employee loyalty and engagement, as well as integrate their external brand promise into their corporate culture. Guilherme Dias, Director of Strategic Talent Management at Pitney Bowes Canada.