E-Commerce

Klipsch Launches an E-Commerce Site
June 23, 2011

Tags: Marketing, Multi-Channel Retailing, Online Retailing, Retail - Electronics Klipsch, the manufacturer of high-end audio speakers, is making its products available online with the help of ecommerce solutions provider Shopatron. Consumers will now have access to the complete line of Klipsch products, as well as product information, specifications and user manuals at klipsch.com. Additionally, the new site will include how-to guides, a live chat for product questions, product reviews and even integration with Klipsch’s social media sites. “Klipsch is a premium speaker brand, and our new site reflects that status,” said Ric Starost, eCommerce and Web marketing manager for

Is a .Brand Right for You? Six Questions to Ask
June 21, 2011

On June 20, ICANN, the governing body for internet domain names, approved the final rules that will allow organizations to register brands as internet domains or “.brands.” This is the biggest change to the internet in 25 years. In addition to the usual generic top-level domains (gTLDs) like .com, .net, .gov and country code domains, we'll soon see domains like .hotel, .beer or .nyc, and company brands such as .canon, .hitachi or even customername.brand.

Chinese Auction Site Taobao Announces Reorganization
June 17, 2011

Chinese auction site Taobao is reorganizing into three separate companies targeting distinct segments of the e-commerce market. Taobao will be split into Taobao Mall, a shopping website allowing major retailers and internationally known brands to sell directly to Chinese consumers; Taobao Marketplace, China's leading website geared for smaller "consumer-to-consumer" transactions, online auctions and group shopping; and eTao, a specialized search engine launched by Taobao last year that allows consumers to scour the internet at large for products and services.

Quidsi Launches E-Commerce Site for Pets
June 9, 2011

Quidsi, the division of Amazon.com that operates Diapers.com and Soap.com, is getting ready to open a new site that promises to change how you shop for your pet. Wag.com will sell over 10,000 products for a variety of pets and offer free two-day shipping on orders over $49 (pet food bags can be heavy), 24/7 customer service and a 365 day return policy.

A Perfect Marketing Marriage
June 9, 2011

For many, Memorial Day's unofficial start of summer means trips to the beach, pool parties and barbeques. For others, Memorial Day weekend represents the start of wedding season. Hundreds of thousands of couples across the country will walk down the aisle between now and September, with June being the most popular month to get hitched.

Groupon: Will It Commoditize Retail?
June 6, 2011

Old Navy is the latest retailer to partner with Groupon. But is the social shopping site a boon to retailers or a gateway toward commoditizing the industry? As part of the Old Navy deal, users can purchase a voucher for $20 worth of summer clothing for just $10.

Neil Young Launches Interactive E-Commerce Site
June 3, 2011

It's a happy day for Neil Young fans across the world as news broke of the acclaimed artist's new e-commerce store launch. The online store features a strong, functional e-commerce solution where visitors are immersed in an interactive world where they get to explore a western style store with loads of intriguing merchandise. 

Amazon's Daily-Deal Site Up and Running in Idaho
June 3, 2011

Amazon has jumped into the daily-deals space, launching a coupon site called AmazonLocal. The site, currently only available in Boise, Idaho, sells daily-deal coupons for 50 percent or more savings at local businesses.