E-Commerce

The growth of local supermarkets, an increase in the use of e-commerce for food and CPG products, and a focus on value were just three of five trends born during the pandemic that are here to stay, at least according to Steven Williams, CEO of PepsiCo Foods. Williams, who oversees all aspects of PepsiCo’s nearly…

If we’ve learned one thing over the last two years, it’s that predicting the future is nearly impossible. After all, few of us could have anticipated a need to stock up on face masks and basics such as toilet paper before March 2020. While the specifics are difficult to foretell, there are trends that we…

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How to Retain Your Customers and Attract New Ones in 2022,” authored by Vanessa Cartwright, CEO of Astound Commerce. The article shares four steps e-commerce retailers can take to make the most…

The 2021 holiday season saw record online sales in the U.S., with consumers spending $204.5 billion between Nov. 1 and Dec. 31, an 8.6 percent increase over the same period the year prior, according to the latest numbers from Adobe. Those sales include a record 38 days when customers spent more than $3 billion. Discounts were…

In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption. Over the past 12 months, we’ve seen the early adoption of new platform models (like headless e-commerce), new marketing and tracking methods resulting from privacy changes, and shifts in performance goalposts…

Holiday e-commerce sales will grow 11 percent to 15 percent this season, per Deloitte, with retail sales right behind at a 7 percent to 9 percent increase. In total, people will spend about $1.49 trillion to $1.52 trillion dollars holiday shopping. That’s a lot of spending — and 83 percent of people say they would stop…

To sell wholesale or direct to consumers or both — what a dilemma. To dilute your brand or deliver authentic brand experiences — what an easy call. Like consumers today, brands have choices when it comes to which channels they sell their goods on. However, the stakes for brands are a bit weightier than those…

All signs point to e-gift cards this holiday season. They’re a no-brainer for, oh, a thousand reasons. For people who are still wary about shopping in stores, for online shopping fans, for last-minute shoppers, people who can’t make up their minds, and just about everyone else — e-gift cards are the answer. And marketers shouldn’t…

Retail sales rose .3 percent in November, contributing to the fourth straight month of increases, the U.S. Department of Commerce announced Wednesday. The increase is significantly less than October, when retail sales rose 1.8 percent. Multiple news sources reported the increase fell well short of predictive models for November. Some of the highest spending in November…

Fasten your seatbelts — it’s going to be a wild holiday shopping season. 2020 marked a profound shift in the way consumers shopped for the holiday season, from Black Friday (the biggest one of all time by a lot) to an extended and very merry Christmas for many retailers. In fact, online holiday revenue grew…