E-Commerce

When thinking of the 2020 holiday season, “normal” is likely the last word that comes to mind for many retailers. Instead, they might think of the last holiday season as “resilient” or “historic.” E -commerce surged then and now, and as another unique holiday season approaches, pair that uniqueness with much improved consumer optimism. Despite…

Over the last decade, e-commerce has changed to reflect the explosive growth of the digital world. New frontiers, including social media, have evolved to allow consumers to purchase goods directly through digital platforms. Retailers have adjusted their strategies to cater to this new version of shopping. The past two years have also shown legions of…

The holiday shopping season is pivotal for retail revenue generation. Over November and December, National Retail Federation (NRF) studies have found that American households each spend nearly $1,000 on holiday items — ranging from gifts and decorations to traditional foods. With in-store operations mostly resumed, 2021 holiday shopping is looking more familiar to consumers. However,…

Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…

­­E-commerce exploded this year and is poised to continue growing for several years to come. E-commerce sales are predicted to reach 23.6 percent of total retail sales by 2025. To stay competitive on the digital shelf, brands need to continually evolve with the latest e-commerce trends. This means staying up-to-date on consumer behavior and shopper…

Adobe Analytics is out with its latest holiday shopping forecast, and the analytics firm is predicting record online shopping sales even as supply chain issues continue to challenge retailers. “We're entering a second holiday season where the pandemic will dictate the terms,” Patrick Brown, vice president of growth marketing and insights at Adobe, said in…

In a digital world with so many choices on where to exert your effort and budget, the question for direct-to-consumer (D-to-C) merchants is really where you should be spending your time and what channels — new or old — can deliver the desired results. Smaller brands cannot be everywhere all the time nor do they…

Every holiday season is a championship race for e-commerce retailers. As the Covid-19 Delta variant continues to spread, this year's race becomes even more fierce due to the challenges with logistics and the booming of online shopping. While customers are striking another item on their shopping list before the "Sale" countdown ends, merchants are having…

We’ll discuss key findings from Merkle’s 2020 retail media research and share actionable tips for retailers and brands.

Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are…