E-Commerce

LivingSocial Eyeing IPO
July 1, 2011

LivingSocial is meeting with bankers to discuss an initial public offering that would value the company at $10 billion to $15 billion, according to reports. The news follows an IPO filing from rival Groupon earlier this month. Together, Groupon and LivingSocial command 90 percent of the daily-deals market.

Nordstrom Rack Boasts Most Successful Groupon Ever
July 1, 2011

Ever wonder what Groupon’s all-time, best-selling promotion was? Research conducted shows that the most successful Groupon ever was a voucher offering “$25 for $50 worth of shoes, apparel, and more at Nordstrom Rack.”

California Next in Line to Have Ties Cut With Amazon
July 1, 2011

After cutting ties with Illinios and Texas, Amazon is now looking to turn its back on California too, after Governor Jerry Brown signed a bill that would enforce the collection of online sales tax.

DEMCO Increases Conversion Rate 400% With Abandoned Cart Program
July 1, 2011

DEMCO realized it needed to find new ways to increase overall conversions on its website. The company selected an email service provider to create more sophisticated, automated email campaigns with shopping cart recovery initiatives and new subscriber welcome programs.

Incase Finds Increased Customer Interaction
June 30, 2011

Leading bag and case retailer Incase was looking to make significant changes to the online shopping experience it offered to consumers. Enhancing product imagery to provide shoppers with as much information as possible in hopes of motivating them to purchase was at the top of its wish list.

lululemon Gives Website a Makeover
June 30, 2011

So many consumers are queuing up to buy lululemon athletica's products that it's squeezing inventories and slowing sales growth. The yoga apparel retailer hopes revamping its website helps solve that problem.