E-Commerce

Old Navy made a small mistake that has some grammar sticklers speaking out. The retailer produced a new line of college and NFL team tees called "Superfan Nation," with almost every shirt unfortunately reading "Lets go!!" No apostrophe.

Stipple launched an ad platform that turns still images into e-commerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher websites to reveal brand name, pricing and links to save or make purchases.

At a time when the fashion world is increasingly moving online, Style.com is going in the other direction with the launch of a glossy print magazine. Style.com Magazine is a reverse publishing move by Fairchild Fashion Media. It’s also a foray into e-commerce. Set for release right after spring 2012 runway shows end Oct. 5, the first issue will aim at the fashion-obsessed by featuring items from six designers that will be available for purchase on Style.com.

Williams-Sonoma said its second-quarter profit climbed 28 percent and narrowly trumped Wall Street's outlook as its newly launched global online shipping websites helped catapult e-commerce sales.

Gilt Groupe has announced the launch of its Facebook store. Supporting sales across the women's, men's, home and children's categories, the online store will offer products and partnerships unique to Facebook, as well as allow Facebook users to shop select sales before they are available on-site. 

The Webreep project found a direct relationship between trusting intentions and the attractiveness of websites. When we contemplate the reasons why, we see many similarities to the mechanisms shaping trust towards other humans. Websites may be viewed as an extension of a person, with a personality and other associations that go beyond objective evaluations.

Sephora is enhancing the shopping experience and broadening its mobile reach with a new Google Catalogs application for tablet devices. Google Catalogs is a free app that lets users browse catalogs from Macy’s, Brooks Brothers, Pottery Barn and others via the iPad. Users can also interact with videos and additional content for a rich user experience.

As the number of consumers regularly surfing the net while watching television rises, the potential for crossover sales is growing, according to a new report. Research from Deloitte and Gfk found that out of 4,000 shoppers surveyed, over half admit to browsing the web while also viewing TV programs and 45 percent of these people are visiting shopping sites.

Online retailers are responding to audience demand for more product videos. The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year.

Lowe’s launched Lowes.com en Español, a Spanish language option that enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers.