E-Commerce

The Psychology of Couponing: Where Ajilitee Went Wrong
September 23, 2011

Is a Groupon model the next big thing for B-to-B? Apparently not. Or at least not now. Chicago-based consulting firm Ajilitee used Groupon to offer $25,000 worth of consulting services at half price. It was the biggest deal Groupon had ever offered.

3 E-Commerce Mistakes to Avoid This Holiday Season
September 23, 2011

Routines are easy to fall into. Whether it’s getting ready for work and out the door each morning or tackling customer acquisition and conversion strategies, you’ll never discover a better way to approach these tasks if you stay inside your comfort zone. Similarly, it’s easy to recycle tried-and-true approaches to your retail strategies, especially for the upcoming holiday shopping season.

Video: Esprit's Change in Strategy
September 22, 2011

Mohan Singh, head of Asian consumer equity research at MF Global, believes that Esprit's growth is likely to come from emerging markets like India and China.

Live Today: Retail Marketing Virtual Conference & Expo — Fall 2011
September 22, 2011

Retail Online Integration is pleased to present the Retail Marketing Virtual Conference & Expo - Fall 2011 on Sept. 27. Don't miss this free, informative one-day virtual event with leading retailers discussing a wide variety of retail marketing topics.

Aeropostale Site Goes Global
September 22, 2011

Aeropostale announced that it's expanding its reach to international consumers through a partnership with FiftyOne Global Ecommerce. Consumers in more than 90 countries worldwide can now purchase directly from Aeropostale.com.

5 Tips to Make Your Web Store a Holiday Favorite
September 21, 2011

It happens every year, the brief window of time when shoppers emerge in droves and raid the world of retail in search of the latest products and most attractive promotions. It’s the holiday shopping season, and in today’s multichannel environment the lines at brick-and-mortar stores are dwindling as more consumers transition to the digital realm.

Experts Predict More Retail Sales, Fewer In-Store Shoppers This Holiday Season
September 21, 2011

Despite the struggling economy and high unemployment rates, consumers plan to stuff their holiday stockings a little fuller this year. According to ShopperTrak, national retail sales when compared to the same period last year, will rise 3.0 percent during November and December, while foot traffic will decrease 2.2 percent.

eBay Launches an Online Fashion Outlet
September 21, 2011

eBay's new Fashion Outlet is yet another destination for fashion on the auction site, alongside the company's Fashion Vault and Designer Exclusives. This is a "buy it now" kinda thing, so there's no pesky bidding. Instead, eBay tells you how many quantities are in stock for a given item. Meaning, there's more time to shop, and no need to battle it out in a bidding war.