E-Commerce
Roberto Cavalli's special e-commerce initiative, The Glam Gallery, a selection of iconic Cavalli red carpet gowns, will be available for sale at RobertoCavalli.com in October.
Overstock.com, which is in the process of rebranding its marketplace to O.co, announced the acquisition of the domain name O.info for a new consumer information website. The O.info site is scheduled to launch in March 2012.
The fashion design house of Oscar de la Renta has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. "We expect Facebook will become a major channel of e-commerce," says CEO Alex Bolen, in a wide-ranging interview with Lauren Indvik for Mashable.
Microsoft search engine Bing announced that itโs dipping its toe into the daily-deals space as well โ as an aggregator. Appealing to savvy shoppers who may have overstuffed their inboxes with too many deals, the search engine is taking a โdecision engineโ approach to the coupon world. Bing Deals pulls together coupons from Groupon and LivingSocial, as well as retailers including Nordstrom and Target.
While many people know that live chat can cut support costs and boost online conversions, estimates of live chat penetration are still woefully low. Bold Software's research with online shoppers suggests that one in five choose live chat as their preferred method of communication with a retailer. If youโre interested in adding this communication and conversion tool to your site, youโll be faced with many choices. How can you select the right solution for your needs?
Pigskin, nachos, beer and cupcake decorating? With a newly launched site, Party Collection, and expanded women's fashion line, the NFL is hoping to make "homegating" as popular as tailgating and team-name purses as widespread as jerseys. The party collection, branded with NFL team logos of choice, runs the gamut from cheese boards to coasters to side tables.
Target is a victim of its own success. The discounter drummed up so much hype around its exclusive, limited-time line by upscale Italian designer Missoni that its website crashed and was down most of the day on Sept. 13 when the collection was launched, angering customers. More than a week later, some shoppers who bought the Missoni for Target line are posting on social media websites Facebook and Twitter that they won't shop at Target again because their online orders are being delayed โ or worse, canceled โ by the retailer.
Is a Groupon model the next big thing for B-to-B? Apparently not. Or at least not now. Chicago-based consulting firm Ajilitee used Groupon to offer $25,000 worth of consulting services at half price. It was the biggest deal Groupon had ever offered.
Routines are easy to fall into. Whether itโs getting ready for work and out the door each morning or tackling customer acquisition and conversion strategies, youโll never discover a better way to approach these tasks if you stay inside your comfort zone. Similarly, itโs easy to recycle tried-and-true approaches to your retail strategies, especially for the upcoming holiday shopping season.
People are changing their shopping behavior and will spend less overall this holiday season, according to a new survey from SteelHouse. More than four out of five (82 percent) survey respondents said their shopping behavior will change this holiday season.