E-Commerce

6 Ways E-Commerce Brands Can Survive and Thrive During a Recession
July 18, 2022 at 5:09 pm

Economists are warning that a recession might be around the corner, but this doesn’t mean that online brands can’t continue growing and winning customers. With the right mix of preparation, strategy and technology, a potential downturn can represent a transformation and a tailwind that sets your e-commerce business up for success in the short and…

Early Amazon Prime Day Results Show Average Spending Up From 2021
July 13, 2022 at 11:24 am

Consumers heading to Amazon.com for its annual Prime Day shopping event are spending more on average than they did last year, despite the inflation the U.S. economy is facing, according to Numerator, a data and tech company serving the market research space. The two-day e-commerce shopping event has, as of the morning of July 13, generated…

How Amazon is Empowering SMBs During Prime Day and Beyond
July 7, 2022 at 6:01 pm

Just in time for this year's Prime Day shopping event, Amazon.com launched its new Small Business badge to highlight small and artisan brands on its Marketplace, as well as its “Support Small Businesses to Win Big” sweepstakes. The e-commerce giant is also offering curated collections for consumers to shop from Black-owned, women-owned, and Veteran-owned businesses. In this…

More Than 2 Years Into the Pandemic, What's Different in E-Commerce?
July 7, 2022 at 11:29 am

Retailers know the pandemic transformed e-commerce with a flood of orders from existing customers, brand-new online shoppers, and consumers from other countries. Of course, order volume and customer profiles aren’t the only e-commerce changes since March 2020. Understanding the nuances of those changes is critical for online retail success now. To get a clearer picture…

The Future of E-Commerce is Now, and it’s Driven by First-Party Data
July 6, 2022 at 2:46 pm

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…

It’s Time We Make E-Commerce More Human
June 30, 2022 at 4:22 pm

Your brand’s customers are getting sick of artificial intelligence, chatbots and automated experiences. Automation isn’t the enemy, but we’ve gone too far; 75 percent of customers want to interact with a real person more as technology improves.

Wish.com CEO Vijay Talwar on the Company's Turnaround Strategy
June 27, 2022 at 10:23 pm

In episode 355 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Vijay Talwar, CEO of Wish.com, one of the world’s largest online marketplaces. Talwar discusses his professional background in retail (1:02), what excited him about joining Wish as chief executive (3:10), and his turnaround strategy to revitalize the business (5:12). He shares how Wish is…

Retail Sales Dip in May Thanks to Inflation, Higher Prices
June 15, 2022 at 5:03 pm

Retail sales were down in May compared to the month before, suggesting continuing inflation and higher prices for essentials has been a growing concern to the American consumer. It's the first drop in retail sales in five months. The U.S. Census Bureau, in its monthly estimates report released Wednesday, said U.S. retail and food services…

Automated Attack Trends Impacting E-Commerce
June 13, 2022 at 3:52 pm

According to recent data, 91 percent of the U.S. population will be online shoppers by 2023, making e-commerce sites the preferred platforms for consumers. Unfortunately, cybercriminals are following this trend and are leveraging it to make money. Bot-based attacks are on the rise, with a year-over-year growth of 106 percent percent in 2021, according to…

How Fast Execution, EQ and Creativity Fuel Rapid Growth at D-to-C Brand True Classic
June 6, 2022 at 8:45 pm

In episode 352 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ryan Bartlett, CEO and co-founder of True Classic, a direct-to-consumer (D-to-C) menswear brand selling affordable, high-quality fitted premium tees and basics. Bartlett discusses True Classic's product portfolio (0:49), why the D-to-C brand is currently exploring opportunities for expansion into physical retail (1:37), and his…