E-Commerce

Outrageous Offers: Free Necklaces and Shipping for Holiday Shoppers?
October 25, 2011

Retailers are so desperate this holiday season that they're willing to lose money to get you to spend yours. Take online jeweler Stauer. It's offering a $249 amethyst necklace for free — provided customers pay the $24.95 it costs to ship it. Stauer will lose money on the deal, but it hopes to reel in new customers who will buy other jewelry.

Looking for Growth in All the Wrong Places
October 25, 2011

Any digital-based business, whether it’s advertising, commerce or publishing, is still saddled with the burden of potential. Growth is expected to be exponential. Therefore, it surprised me that more than a few experts are throwing in the towel on some important growth markets.

Are Your Customers Ready for Location-Based Coupons?
October 24, 2011

Mobile marketing is the hottest buzzword around these days. With consumers using their smartphones to do just about everything, putting your marketing message in their pocket is clearly a good idea. But any time you’re talking about mobile, privacy issues raise their heads. While consumers have clearly shown their passion for discounts and coupons, some of them have concerns about sharing their location in order to get location-based deals sent to their phones.

Barnes & Noble Expands BN.com Marketplace
October 21, 2011

Barnes & Noble said it's expanded its BN.com Marketplace, adding over 1 million new products to the catalog. The retailer also announced online third-party partnerships with Wayfair.com, Right Start, UnbeatableSale.com, School Specialty, Abe’s of Maine, Delivery Agent and more.

eBay Says Holiday Outlook for Mobile Commerce Very Jolly
October 21, 2011

This holiday season could be one of the biggest mobile commerce events yet, with more people turning to their smartphones or tablets to buy gifts this year than ever before. eBay has already seen a ton of traffic from mobile phone usage, and is expecting even more this holiday season.