E-Commerce
Listen in as Jim McDonald and Sam Grossman, chief information officer and manager of operations, respectively, at Sharperimage.com, discuss how the online retailer has leveraged the "Want" button to increase its online conversion rate and average order value.
While shopping from home is convenient, online shopping lacks the interaction that in-store shopping provides. In order to bridge the gap between online shopping and live interaction, United Kingdom-based department store Marks & Spencer turned to online video.
Gilt Groupe is expanding its flash-sales site from the U.S. into 90 countries worldwide, entering markets where the flash-sales concept originated. The membership site sells apparel for men, women and kids, as well as home decor, at close to 60 percent off retail price.
Google Catalogs has doubled its collection of catalogs to include more than 100 brands and 300 individual catalogs from brands such as Williams-Sonoma, Sephora and Nordstrom.
Way before any stockings are hung by the chimney with care, online retailers should map out a strategy that will provide a competitive edge during the tough holiday selling season. These tips for winning in the fourth quarter can be employed at any time. However they have particular significance during the holidays when performance can make or break the year.
Amazon has unveiled an augmented reality iPhone app that allows you to discover information about everyday products around you. Flow powered by Amazon lets you use your camera to find, review and buy items within the application.
Last month, Urban Outfitters drew threats of legal action from the Navajo Nation for advertising the "Navajo Hipster Panty." To avoid that potential liability, Urban Outfitters recently changed the names of all 21 of the products it had been calling "Navajo." But fellow retailer Forever 21 doesn't seem to share Urban Outfitters' concern. While a search for "Navajo" on its website turns up no results, a little digging reveals at least a half-dozen items that have the Navajo trademark in the title.
Casual Male, a retailer of men's big and tall apparel, announced the launch of DestinationXL.com, an e-commerce site offering the largest selection of clothing for big and tall men.
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British department store Debenhams launched an augmented reality pop-up store service where shoppers can try on outfits near the U.K.โs tourist attractions. Shoppers with an iPhone or iPad 2 can use their device to scan the scene around five famous landmarks to find the storeโs selection of party dresses โ and once located, they can virtually try them on a picture of themselves, share and even order.