E-Commerce

How Digital Influences the Footwear Shopping Process
December 7, 2011

Approximately 19 percent of footwear purchases occurred online in October and online footwear purchases are up 14 percent year-over-year, the 23rd month consecutive of double-digit growth. The online channel is increasingly influencing footwear shopper's decisions, leaving many footwear brands and retailers asking, "How do I best reach these shoppers online?"

E-Commerce Sales Jump to Fuel lululemon's Growth
December 5, 2011

lululemon athletica's focus on e-commerce is paying off for the yoga-inspired apparel retailer. E-commerce now represents 10.4 percent of lululemon's total revenue, which rose 31 percent this quarter to $230.2 million.

Retailers Scramble to Hire Website Engineers
December 5, 2011

For a decade, Target outsourced its website operations to Amazon.com. The retail giant began preparing two years ago to take control of the site when the deal with Amazon expired this August. Three weeks after the switch, the site crashed. It went down again a month later. Then again, and again.

Gearing Up Your Site for the Holidays? Don't Forget About Speed
December 5, 2011

With the holiday shopping season in full swing, online retailers are fixated on the performance of their websites. By now everyone knows that a viewer's first impression of a website counts. This is even more true with an e-commerce site. The landing page is where the rubber meets the road.

CBS Launches Official Online Store
December 2, 2011

CBS Consumer Products has partnered with TeamFanShop to launch an online store, ShopTVCity.com, which features products with slogans and imagery from TV shows.