E-Commerce

Tips to Boost Sales on Amazon.com
November 16, 2011

Most retailers are well aware of the enormous benefit of selling products on Amazon.com. Far and away the most dominant e-commerce site, Amazon reported net sales of $10.88 billion in the third quarter, a 44 percent increase vs. the same period last year. Amazon is simply the most powerful selling tool for any online retailer โ€” and its influence just continues to grow.

Wal-Mart Brings Brick-and-Mortar to Battle Amazon
November 15, 2011

Wal-Mart competes with almost everyone in retail, but increasingly suppliers see the giant focused on a new and, to some, surprising rival: Amazon. Wal-Mart could use a bigger dose of what gave Amazon 44 percent top-line growth last quarter.

Adidas Shuts Down Sites After Cyber Attack
November 14, 2011

Adidas closed down all its websites last week after what it called a โ€œsophisticated and criminal cyber attack.โ€ The company doesnโ€™t believe that any consumer data was impacted, but plans to continue its investigation.

Shoppers With iPads Spend More
November 14, 2011

If an online shopper is using an iPad to browse retail sites, that shopper is likely to make more purchases and spend more money than someone using an Android device or a PC to shop online.

7 Holiday Marketing Tips for Retailers Using Video
November 14, 2011

According to the Shop.org eHoliday Study, 43 percent of retailers cited product videos as a top investment in their holiday marketing budget. This investment in retail product videos not only signifies more retailers are accepting that consumers are influenced by product videos, but that they now expect to see video as part of the online shopping experience.

SKLZ Uses Online Video to Boost Site Traffic and Sales
November 14, 2011

The vision for the SKLZ website, which receives more than 100,000 visitors a month, is to inspire athletes to develop their skills. To meet that vision, the retailer made a commitment to add videos to its site and drastically expand its library of training-related video content. SKLZ believed that if athletes could watch instructional videos that incorporate its products, then they'd be more likely to see SKLZ as a legitimate source for training.

Online Spending Up 13% to $36B in Q3
November 10, 2011

Online retail spending reached $36.3 billion for the third quarter, up 13 percent versus a year ago, according to comScore. This growth rate represented the eighth consecutive quarter of positive year-over-year growth and fourth consecutive quarter of double-digit growth rates.

New App Poorsquare Finds foursquare Freebies
November 10, 2011

Currently offered for New York City only, but coming to 100 U.S. cities soon, Poorsquare takes foursquare's location and deals database to reveal the best offers by location. You can filter by free only, free with purchase or all discounts.

Groupon Makes Amends to Consumers Who Bought Knockoffs
November 10, 2011

Grouponโ€™s bid to expand into the Chinese market has hit a snag after discovering it had linked up with a company selling counterfeit luxury watches. The daily-deal giant has pledged to refund all customers who bought the Tissot watches after discovering they were fake.