E-Commerce

Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a…

Leatherman, a multitool manufacturer based in Portland, Ore., started its business with a prototype and a Cabela’s order for 500 of its multipurpose tool products. Since that original sale in 1983, Leatherman has expanded its reputation and brand among tinkerers and problem-solvers globally, developing recognition for quality products among a very loyal customer following. While…

A key factor in running a successful online business is an optimized data feed. However, with so many options on the market, it can be difficult to choose the right one that will help your business succeed. The two key players in the industry, Amazon.com and Google, are competing for the top spot in the…

Retail sales in the U.S. were stagnant in July according to the latest Census Bureau numbers, which analysts say is an indication of inflation's impact on consumer spending. A collective $682.8 billion was spent in July, relatively unchanged from the previous month. The national average gasoline price dropped to about $4.27 per gallon in the…

In the words of Marc Andreesen, there are only two businesses: bundling and unbundling. A decade of SaaS tech innovation in the e-commerce space has seen thousands of startups “unbundle” Amazon.com's feature set. Now, Amazon is unbundling itself, and if you’re in the e-commerce, digital ad tech or privacy spaces, those four words should scare…

The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. However, in 2021, retail e-commerce sales amounted to nearly $4.9 trillion, a figure only forecasted to grow by 50 percent over the next four years, reaching $7.4 trillion by 2025. While change…

While U.S. consumers are starting to feel the impact of prolonged inflation, as food and gas prices eat up more of their income, they have, for the most part, been resilient throughout the pandemic and world events. The current economic uncertainty has led to a two-fold question about shopping behavior: What are consumers feeling about…

Retail sales increased in June even as inflation climbed higher and drove up prices across the board, the National Retail Federation (NRF) said last week. NRF’s calculation of retail sales, which is based on Census numbers but excludes automobile dealers, gasoline stations and restaurants, reported that June was up 0.6 percent from May and up 5.8…

Economists are warning that a recession might be around the corner, but this doesn’t mean that online brands can’t continue growing and winning customers. With the right mix of preparation, strategy and technology, a potential downturn can represent a transformation and a tailwind that sets your e-commerce business up for success in the short and…

Consumers heading to Amazon.com for its annual Prime Day shopping event are spending more on average than they did last year, despite the inflation the U.S. economy is facing, according to Numerator, a data and tech company serving the market research space. The two-day e-commerce shopping event has, as of the morning of July 13, generated…