E-Commerce

Generative AI has a transformative impact on business. It’s high time we separate fact from fiction on its use in e-commerce.

Learn how you can use generative AI to improve the e-commerce customer experience at scale. Get tips for creating instant, personalized connections.

Despite high inflation and rising interest rates, the National Retail Federation (NRF) said last week it expects healthy holiday sales thanks to things such as job growth, salary increases, and higher savings rates. More specifically, NRF forecasts that holiday sales will rise between 6 percent and 8 percent this year compared to 2021, reaching between $942.6 billion…

Disney+ announced the launch of a new test that will allow subscribers to shop exclusive merchandise from brands including Star Wars, Marvel, Disney Animation Studios, and Pixar directly from the detail pages of select movies, series and shorts on the streaming service. The shop will be available to Disney+ primary profiles in the U.S. with users…

The e-commerce landscape has become hypercompetitive as more consumers shop online. Retailers are investing significant resources in driving traffic to their websites through a combination of channels (e.g., search, social, email, SMS, etc.), yet far too often that traffic isn’t converting once on a store’s site. Coinciding with the rise in online traffic are shoppers’…

SHEIN, the fast-fashion online retailer, has launched SHEIN Exchange, an online peer-to-peer resale destination to buy and sell previously owned SHEIN products. SHEIN Exchange was inspired by SHEIN's customers, who have communicated an interest in resale destinations where they can buy and sell previously owned SHEIN products without the barrier of high platform fees that…

Thirty hours into Amazon.com's Prime Early Access Sale — the first time the e-commerce giant is introducing a second Prime-like deal in the same year — data shows Prime members are taking advantage of the early holiday sale by buying gifts. However, the Early Access Sale's numbers are lower than Amazon's July Prime Day event, according to…

Consumers today are looking for increasing convenience and a frictionless experience. As a result, their pain points are varied and are constantly changing — all driven by advances in technology; evolving shopping experiences online; and growing expectations around speed, convenience and delivery. Even the circumstances of their purchase now affect what frustrates them. As an…

Online shopping sales are expected to reach $209.7 billion this holiday season (Nov. 1 - Dec. 31), representing a 2.5 percent year-over-year (YoY) growth, according to a report from Adobe based on Adobe Analytics data. The report provides a comprehensive view into the U.S. e-commerce by analyzing more than 1 trillion visits to U.S. retail sites, 100 million SKUs…

Calling the pandemic and its aftermath a black-swan event at global scale is an understatement. Besides being a personal tragedy and suffering for millions, it dislocated the world order along several vectors, some irretrievably. As we put it behind us, it opens vast opportunities for the bold and decisive. One of the winners, if such…