E-Commerce

A number of retailers offer coupons and special offers online, but few actually know how effective the coupons are at driving business in their stores. Tracking clickthrough or redemption rates for coupons offered on websites other than those owned by the retailer can be difficult.

The Golf Warehouse announced that it's partnered with Austad’s Golf, forming a powerful collaboration between two leaders in the golf industry. The Golf Warehouse and Austad’s Golf are two of the most well-known golf retailers who have built solid business models by focusing on excellent product selection, affordable pricing and outstanding customer service.

As online shopping continues to reach unprecedented levels, retailers plan to emphasize value and savings to shoppers all holiday season long. According to Shop.org’s eHoliday Survey, conducted by BIGresearch, half (51 percent) of online retailers surveyed will offer promotions specifically on Thanksgiving Day and eight in 10 (78.4 percent) will have special promotions on Cyber Monday.

In case you haven’t noticed the changes taking place in retail stores across the country, I'm here to report that orange is out and red and green are in. That’s right, the holiday season has officially begun. From tinsel to snowflakes, stores are already decked out in their holiday finest hoping to entice shoppers to open their wallets and spread some cheer.

The promise of convenience and cost savings online will bring more consumers than ever to shop on the web for the holidays, spending a greater share of their gift budget there than they have in previous years, according to a new forecast by eMarketer.

CafePress has launched the official online merchandise shop for the latest installment in the Twilight franchise, "Breaking Dawn — Part 1," which opened Nov. 18. The e-store, called The Twilight Saga, features exclusive products from the latest film as well as favorite designs from the previous movies.

eBay announced plans to open its first physical store in London next month. The shop will feature display models of the shopping site’s 200 most popular items, all embedded with QR codes to allow shoppers to instantly find the item online.

It appears that J.C. Penney is a leading yuletide marketing warrior based on the Promoted Tweets it's purchased with terms involving competitor Target with Black Friday only four days away.

Nick Swinmurn, the founder of Zappos, has introduced a new social media startup that uses monetary incentives to get users to share clothing they've already purchased. RNKD (pronounced "ranked") is a new kind of social site that both rewards consumers and benefits brands.

Overstock.com announced that it will offer sitewide free shipping through Dec. 25. "Our mission is to save people money," said Overstock.com President Jonathan Johnson. "Offering free shipping during the holiday season is another way we help our customers save money on our already low priced products."