E-Commerce

The Chinese Online Shopping study from Acquity Group found that 45 percent of Chinese online shoppers indicated that they make an online purchase once a week or more and 44 percent buy something online up to three times every month.

A backlash is growing against an app designed to help consumers scope out products at local stores, compare them to similar goods on Amazon and then leave the stores empty-handed to make their actual purchases online.

For online retailers to fully maximize this year’s holiday rush, marketers and merchandisers need tools to ensure that each customer receives a personalized shopping experience. Here are several best practices for retailers to help them identify key website traffic segments and properly leverage analytics to make the most of this holiday shopping season.

When William Henry Belk launched a department store in Monroe, N.C. in 1888, he named it the New York Racket. The name, he believed, made the store sound bigger than it actually was. The new branding, the company’s first change since 1967, was just one element in a massive multiyear remake of the department store chain.

While the twinkling lights and tinsel make 2011 seem like a typical year for holiday shopping, the truth is it's not. The biggest difference this year is with consumers themselves, specifically where and how they spend their money and how retailers are competing for those dollars.

Swedish fashion chain H&M has admitted to using computer-generated models to showcase a range of collections on its website. The virtual models look completely human, but if you look closely, they all have the same body shape and pose.

For the holiday season to date, nearly $20 billion has been spent online, marking a 15 percent increase from the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion.

A day after Amazon announced that it would give shoppers up to $15 for using its Price Check app in a brick-and-mortar store and buying that item from Amazon afterward, prominent retail groups are lashing out at the e-commerce giant.

Newark/element 14, a cross-channel retailer of electronic components, has leveraged LivePerson's LP Marketer website personalization tool to help it realize significant gains in conversion rate and average order value. Check out the video to find out how.

High-impact customer experiences are the heart and soul of successful multichannel retailing. The development of multiple channels is clearly a priority, but many retailers overlook the value of site redesign strategies and simple modifications that can dramatically improve customer experiences and conversion rates.