E-Commerce

Study Reveals Prevalence of Real-Time Address Verification Increasing Among Top Online Retailers
January 12, 2012

Experian QAS released a new benchmark report on the data quality practices of top online retailers. The report reveals that 72 percent of the top 100 retailers are using some form of address verification during online checkout. "Year over year, we are seeing the incidence of real-time address verification growing among retailers," said Thomas Schutz, senior vice president, general manager of Experian QAS.

Groupon Sinks Another Business
January 12, 2012

There's a new rhetorical question on the rise: If a company runs a Groupon that completely decimates that business, whose fault is it? It's becoming a more common occurrence — the most recent before this week was Drew's Eatery on Montrose, when owner Drew Baker fired off a pointed missive blaming deal sites for doing his business in.

The Journey to Real Time: 5 Steps for Retail Marketers
January 9, 2012

Today’s consumers want and expect information in real time. Many retailers are saddled with outdated technology that hinders their ability to interact with consumers in a timely manner. The following five steps can help retailers overcome this obstacle, incorporate real-time communications and improve their overall marketing strategy: