E-Commerce

How Quidsi A/B Tests Multiple Variables
February 2, 2012

Ask questions and get quick answers on what consumers value more. That's the beauty of tools that help marketers test multiple variables on website pages or in paid search ads.

eXelate, Nielsen Catalina Bring In-Store to Online
February 2, 2012

For marketers, few questions loom as large as the connection between their online and offline efforts. That's why data exchange company eXelate and Nielsen Catalina Solutions are ramping up efforts to help CPG brands connect the dots.

Amazon.com Says LivingSocial Lost $558M Last Year
February 2, 2012

Amazon.com, a backer of LivingSocial, said the daily-deal startup had more than $500 million in losses last year and pegged its stake at $208 million, implying the company's book value is $671 million.

Dillard's to Bolster Web Presence
February 2, 2012

Dillard's has made a strategic investment in e-commerce company Acumen Brands in a move toward enhancing the department store retailer's website, as well as Acumen's 12 e-commerce sites.

Amazon Launches India Site Sans Option for Direct Purchases
February 2, 2012

Amazon has launched its service in India, marking the entry of one of the world's largest online retailers into the $550 billion retail market. Though the website, called Junglee.com, doesn't yet offer consumers the option to directly purchase from Amazon, it allows them to compare prices and visit the websites of suppliers for purchases. 

Amazon's 4Q Income Plummets 57%
February 1, 2012

Amazon, the world's largest internet retailer, got less revenue from digital media than anticipated, especially in the video game market. The company also is relying more on third-party sellers, which can bolster profit but generate less revenue than direct sales.

Brooks Brothers Creates Customized Online Shopping Experience
February 1, 2012

Brooks Brothers is offering its online shoppers custom-tailored shirts and suits. The iconic men's fashion brand will leverage Fluid 's technology, thought leadership and expertise in online product customization to create a highly personalized and engaging shopping experience that will enable consumers to tailor products to their exact fit and style preferences.

Get Ready for 2012
February 1, 2012

I don’t know about you, but I’m looking forward to a busy and exciting 2012. After all, the past holiday season gave me (as well as plenty of you, I’m sure) a lot of confidence and reasons to be excited about the year ahead.