E-Commerce

The integrated shipping tools included in a multichannel retail management system helped this specialty retailer fulfill orders automatically

The original chopper shop drives store and online sales using Celerant's integrated multichannel commerce platform.

Today’s consumers want and expect information in real time. Many retailers are saddled with outdated technology that hinders their ability to interact with consumers in a timely manner. The following five steps can help retailers overcome this obstacle, incorporate real-time communications and improve their overall marketing strategy: 

Celerant Command Mobile and jQuery platform

Building on the Celerant Command Retail Platform, Destination Baby has positioned itself on the leading edge of m-commerce.

Retailers must leverage mobility to stay competitive.

Using tools from MicroStrategy, Celerant is now building on its experience with data mining applications to expand the value of data access and processing through data warehousing.

It's widely known that customer reviews can boost trust and credibility, as well as drive significant improvements to conversion rates and search rankings. Just as well known is the challenge of actually getting customers to provide feedback and reviews. Feedback is often difficult to come by and, in most cases, isn't representative of a retailer’s entire customer base. Here are some of the current challenges retailers face in gathering feedback, as well as insight into the direction customer feedback is heading in 2012.

A new study by MarketTools shows that providing a good customer experience, bolstered by good customer service, is crucial for retailers both online and at the store. According to the study, 60 percent of consumers said they shop more often at certain online sites because of a good shopping experience marked by good customer service.

Overstock.com is launching a new travel site powered by Priceline after selling its original travel site in 2007. The new site, called O.co Travel, is powered by the Priceline Partner Network, which is a business unit of priceline.com.