E-Commerce

U.S. Retail Sales Flat in July as Consumers See Relief From Gas Prices
August 17, 2022 at 4:07 pm

Retail sales in the U.S. were stagnant in July according to the latest Census Bureau numbers, which analysts say is an indication of inflation's impact on consumer spending. A collective $682.8 billion was spent in July, relatively unchanged from the previous month. The national average gasoline price dropped to about $4.27 per gallon in the…

What Amazon’s Unbundling of Itself May Mean for the World
August 8, 2022 at 4:13 pm

In the words of Marc Andreesen, there are only two businesses: bundling and unbundling. A decade of SaaS tech innovation in the e-commerce space has seen thousands of startups “unbundle” Amazon.com's feature set. Now, Amazon is unbundling itself, and if you’re in the e-commerce, digital ad tech or privacy spaces, those four words should scare…

Data and Omnichannel Communications Are Key as E-Commerce Booms
July 21, 2022 at 4:01 pm

The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. However, in 2021, retail e-commerce sales amounted to nearly $4.9 trillion, a figure only forecasted to grow by 50 percent over the next four years, reaching $7.4 trillion by 2025. While change…

Amidst Inflation in the 'Post'-Pandemic Era, What Does E-Commerce Look Like Now?
July 19, 2022 at 5:23 pm

While U.S. consumers are starting to feel the impact of prolonged inflation, as food and gas prices eat up more of their income, they have, for the most part, been resilient throughout the pandemic and world events. The current economic uncertainty has led to a two-fold question about shopping behavior: What are consumers feeling about…

NRF: Retail Sales Increased in June, Despite Rising Inflation
July 18, 2022 at 5:35 pm

Retail sales increased in June even as inflation climbed higher and drove up prices across the board, the National Retail Federation (NRF) said last week. NRF’s calculation of retail sales, which is based on Census numbers but excludes automobile dealers, gasoline stations and restaurants, reported that June was up 0.6 percent from May and up 5.8…

6 Ways E-Commerce Brands Can Survive and Thrive During a Recession
July 18, 2022 at 5:09 pm

Economists are warning that a recession might be around the corner, but this doesn’t mean that online brands can’t continue growing and winning customers. With the right mix of preparation, strategy and technology, a potential downturn can represent a transformation and a tailwind that sets your e-commerce business up for success in the short and…

Early Amazon Prime Day Results Show Average Spending Up From 2021
July 13, 2022 at 11:24 am

Consumers heading to Amazon.com for its annual Prime Day shopping event are spending more on average than they did last year, despite the inflation the U.S. economy is facing, according to Numerator, a data and tech company serving the market research space. The two-day e-commerce shopping event has, as of the morning of July 13, generated…

How Amazon is Empowering SMBs During Prime Day and Beyond
July 7, 2022 at 6:01 pm

Just in time for this year's Prime Day shopping event, Amazon.com launched its new Small Business badge to highlight small and artisan brands on its Marketplace, as well as its “Support Small Businesses to Win Big” sweepstakes. The e-commerce giant is also offering curated collections for consumers to shop from Black-owned, women-owned, and Veteran-owned businesses. In this…

More Than 2 Years Into the Pandemic, What's Different in E-Commerce?
July 7, 2022 at 11:29 am

Retailers know the pandemic transformed e-commerce with a flood of orders from existing customers, brand-new online shoppers, and consumers from other countries. Of course, order volume and customer profiles aren’t the only e-commerce changes since March 2020. Understanding the nuances of those changes is critical for online retail success now. To get a clearer picture…

The Future of E-Commerce is Now, and it’s Driven by First-Party Data
July 6, 2022 at 2:46 pm

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…