E-Commerce

Brooks Brothers is offering its online shoppers custom-tailored shirts and suits. The iconic men's fashion brand will leverage Fluid 's technology, thought leadership and expertise in online product customization to create a highly personalized and engaging shopping experience that will enable consumers to tailor products to their exact fit and style preferences.

I don’t know about you, but I’m looking forward to a busy and exciting 2012. After all, the past holiday season gave me (as well as plenty of you, I’m sure) a lot of confidence and reasons to be excited about the year ahead.

Overstock.com has set the stage for another auction of its returned merchandise. More than 600 potential bidders registered for a similar auction conducted in December. It generated in excess of $150,000 for Overstock.com, with the average price paid for a pallet at around $500.

Major retailers and the National Retail Federation say they plan ahead to accommodate for the manufacturing shutdown in China during the Chinese New Year. Companies like Macy's and The Container Store make changes to their production and shipping schedules to ensure they have enough goods to get them through the trough caused by the factory closures.

If retailers displayed criticisms and complaints from their customers on their websites instead of hiding them they would benefit from consumers spending more time on their sites and improved conversion rates, new research has shown.

After recently purchasing a protective tablet case from Amazon merchant VIP Deals, some customers received a peculiar letter along with their product. The company was offering customers a refund on products they had purchased in exchange for positive reviews.

Vitacost.com, a cross-channel retailer of health and wellness products, unveiled a fresh new brand identity, complete with a new logo and corporate slogan, "take the cost out of healthy living." The company website will be revitalized over the next month with a cleaner look and feel and improved usability features.

Groupon nearly killed Amy Kunkle's Philadelphia business, Food for All, when an ill-advised offer selling a $30 coupon for $15 drove her thousands of dollars into a hole. But this week, the internet helped to save it.

Staples announced the opening of a new e-commerce innovation center. The office will house teams responsible for designing and implementing innovative new e-commerce solutions for the business customers who shop Staples' websites and stores.

We're often asked by online retailers how using an online feedback solution is going to help them increase conversions and sales. On the surface, the question is quite reasonable. They know that providing the products and services their target audience wants, along with competitive pricing and a great user experience is the winning strategy in e-commerce. What will listening to their customers really add to what they already know about growing their business?