E-Commerce
March 27, 2022 at 11:51 am
People change, and not just trend by trend. Societal norms are known to progress every few years. The pandemic expedited that process when it forced everyone to go digital. Now, after two years of temporarily shifting strategy to meet the current consumer "want and need," brand marketers are desperately trying to determine their next game…
March 22, 2022 at 9:29 pm
Nike is moving to build the marketplace of the future, reports PYMNTS. The brand has moved into the second phase of its marketplace strategy, executives said on a conference call Monday, including an increased amount of direct-to-consumer (D-to-C) sales via Nike Direct and a reduced reliance on its retail partners. During the call, Chief Financial…
March 14, 2022 at 5:59 pm
In episode 340 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremy Canade, co-founder and CEO of Fable, a leading direct-to-consumer (D-to-C) pet brand. Listen in as Canade discusses his professional background, the inspiration behind founding the company with his sister, and what makes Fable different from other pet brands in the market. He shares…
March 9, 2022 at 5:05 pm
Today, retailers spanning nearly every industry have an online shopping component. For many industries, though, launching and managing an online store is filled with frustration and growing pains. After all, the online shopping experience is vastly different and more complex than in-person shopping, and successfully launching an online store comes with challenges. Whether it’s posters,…
March 3, 2022 at 2:51 pm
The retail landscape has reached a permanently hybridized state, with shopping flourishing both online and offline alongside stretched supply chains. Amidst this landscape, more traditional brands are working through a dramatic shift toward more e-commerce, while direct-to-consumer (D-to-C) natives consider expansion into retail distribution. Large, established CPG brands typically focused on selling in-store now face…
February 28, 2022 at 3:41 pm
Merchants and brands say they’re entering the metaverse by releasing non-fungible token (NFT) projects or buying land in virtual worlds like The Sandbox and Decentraland. The reality is neither brands nor NFT owners are in the metaverse because it hasn’t been built. They're exploring digital worlds, sure, but we can't have multiple "metaverses." And as…
February 23, 2022 at 2:44 pm
History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…
February 17, 2022 at 6:26 pm
In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail Report, “The Foundation of D-to-C Growth is Changing — Radically,” authored by Calla Murphy, vice president of digital strategy and integrated marketing at Belardi Wong. The article discusses the new rules for direct-to-consumer…
February 16, 2022 at 4:30 pm
U.S. retail sales climbed to $649.8 billion in January, rising 3.8 percent over December 2021 and signaling encouragement and optimism for retailers in the new year. The U.S. Census Bureau's new sales numbers, released Wednesday, show that January spending was much higher than the end of 2021. From November to December, sales decreased by 2.5…
February 10, 2022 at 2:43 pm
If there’s one thing consumers want, it’s options. In the increasingly saturated and competitive e-commerce landscape, a person can generally find what they’re looking for across myriad channels, make purchases using their preferred payment method, and receive their orders when and where they choose. Short of supply chain issues currently thwarting these efficiencies, the possibilities…
