E-Commerce

Gardening123.com Opens a Home and Garden Shop in its Virtual Community
March 26, 2012

Gardening123.com, an online gardening community, has launched a store with home and garden products and gifts. Visitors can purchase a number of items, from heirloom seeds to garden tools and accessories. For gardeners of all skill levels, Gardening123 is a single source for information on the growth and annual management of plants.

Help Shoppers Wade Through Consumer Hyperchoice With Guided Selling
March 26, 2012

In 1949 the average grocery store stocked 3,700 products. Today, the average supermarket has 45,000 products, while stores like Wal-Mart stock 100,000 products. When it comes to options, consumers have every size, shape, color and price for every product imaginable. On top of that, you can go online to find millions more. Combine this new shopping environment, dubbed โ€œconsumer hyperchoice,โ€ with busier schedules and the demise of the educated sales force and it makes for a stressful purchasing process for consumers.

CVS Pharmacy to Close All Beauty360 Locations
March 22, 2012

CVS pharmacy is closing all of its Beauty360 locations and ceasing operation of the Beauty360 e-commerce business to focus on the growth of its core beauty business. 

J.Crew to Launch Global E-Commerce
March 22, 2012

J.Crew has announced that it will expand its international distribution from 29 countries to 107 countries, reaching consumers throughout Asia, Australia, Europe, the Middle East and South America. 

State of the Social Universe: What Marketers Should Keep in Mind, from 4 Experts Who Can Help You Reach for the Stars
March 21, 2012

State of the Social Universe: What Marketers Should Keep in Mind, from 4 Experts Who Can Help You Reach for the Stars

They shared their insights on where things are now, what trends are emerging, what marketers need to emphasize, and how they can make the most of it all. Sections include:

1) Drive the Mobile Vehicle Smartly, and Honor Your Email Opt-In Relationships
- Sara Meaney President, Strategy & Growth, Hanson Dodge Creative

2) It's About Location, Location, Location: Know Where Your Customer Is
- Asif Khan Founder and president of the Location Based Marketing Association

3) On the Rise: Social Intelligence
- Doug Camplejohn CEO of Fliptop

4) Start - and End - with Your Content
- Ann Handley Chief content officer for MarketingProfs