E-Commerce

Garnet Hill, an apparel and home decor retailer, announced plans to expand its product offerings to international consumers in more than 100 countries. By partnering with FiftyOne Global Ecommerce, Garnet Hill fortifies its position as a large and growing brand with international scale. In response to an overwhelming demand for its products cross-border and overseas, Garnet Hill engaged with FiftyOne to introduce its offerings to a global audience while staying true to its trusted brand. 

Amazon.com is making a clear play into the B2B ecommerce market, particularly within the distribution sector, with the launch of AmazonSupply.com. The new site offers over 500,000 SKUs. What does this mean for your B2B ecommerce business, particularly if you are a distributor in one of the above categories? There are three main take aways from the advent of Amazon in the B2B ecommerce space. 

Read on to find out more.

No matter the business, retailers are shifting to digital. Coach, an American designer of luxury handbags and accessories, is proving no different. From new pricing strategies to introducing flash sites, Coach is embracing the digital revolution to the best of its ability. 

At 18, Sahil Lavingia helped design the massively successful Pinterest, currently the third most popular social network behind Twitter and Facebook. Now he's starting Gumroad, a new service which he says will revolutionize social shopping and e-commerce — and maybe even alter the way people create.

Even as consumers flock to buy products online--more than $900 billion worth last year--the e-commerce market is still largely dominated by clunky storefronts. But these four companies are finding smarter ways to create a more dynamic, social retail experience.

Ditto has raised $3 million from August Capital and other individual investors to continue developing its 3-D technology. The e-commerce site uses 3-D to allow shoppers to virtually try on glasses before they decide to buy them. To do so, visitors must record a short video of themselves to create a 3-D image, which they call a Ditto. The image is a little spooky, but it does do a good job of deciphering whether a pair of Ray-Bans would look better on your face. The company plans to use the capital to develop its technology and add to its team.

In a move it tried — and abandoned — once before, Google began selling a smartphone directly to consumers through a new online store on Tuesday.

Our primary job as software vendors is to highlight the value of our products and convince consumers they're worth investing in. Twitter, currently with 140 million users, is an excellent place to market and find digital goods, as well as to educate and be educated in best practices.

“Fashion Star” on NBC is probably the extreme example of the possibilities of merging content and commerce with pop stars, designers and even top-tier retailers. But those lines have been blurring for some time, as magazines adopt e-commerce strategies (expect a big push from Harper’s Bazaar this fall) and retailers continue to delve into the medium of social commerce.

On Monday, Amazon, the Seattle-based online retailer launched AmazonSupply.com, a site that sells such products as radiation detectors for environmental testing, industrial cutting tools, janitorial and sanitation materials and office supplies.