E-Commerce

eBay lost its motion to dismiss a lawsuit by a seller over its Featured Plus listing upgrade. According to Courthouse News Service, U.S. District Judge Susan Illston agreed Thursday that the contract claim can move forward, writing: "Defendants' argument that the contract did not promise "priority" if consumers initiated their search from Core eBay or decided to sort their search results by anything other than "Best Match," ignores that the Featured Plus! description did promise to list Featured Plus! items in a "section at the top of the search results page" without any limitation or description." 

The overlaying of digital data on the real world is here, and it's a valuable tool for merchants. Here are three reasons why augmented reality is important for retailers’ commerce efforts:

In its most basic definition, e-commerce is "the process of selling stuff online." That sounds simple enough, right? But how exactly does that work? An e-commerce marketer has many balls in the air at any given time and juggling them all can be time consuming. What are some of the common pitfalls that you should avoid in your retail business? Let's take a look at three of them as well as how you can easily implement solutions for them. 

Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

What you will learn:

- The importance of making a great first impression through relevant website content
- How PODS employed a relevancy strategy to double its percentage of business that is booked online
- How to use customer segmentation strategies to drive more relevant content
- How triggered marketing campaigns can help improve the online retail experience

Retailers walk a fine line when establishing their risk mitigation techniques and methodologies. It's tedious and expensive to manually review orders, and retailers can lose significant revenue if they cancel too many orders that look fraudulent. Having the right intelligence and flexible tools are key to enabling retailers to distinguish the difference.

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment to lift average order sizes, revenues and profits.

You Will Learn About:

- Free Shipping
- Premiums
- Discounts
- Coupons
- and more!

Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content

Better known as an electronics and appliance retailer, Minneapolis-based Best Buy entered kitchenware retailing when it joined forces with Cooking.com to launch the Best Buy Kitchen Shop microsite. The Best Buy Kitchen Shop is operated by the online kitchenware retailer and adds more than 3,000 kitchenware products to the Best Buy site. "We're always looking for ways to enhance our customers’ online shopping experience, and this partnership delivers more ways to shop when and where they want," said Liz Haesler, vice president of Home Business Group for Best Buy. 

I've always thought of ladies with bags covered in designer logos as walking advertisements. However, I understand and appreciate the high-quality materials and level of craftsmanship that comes with the premium price tag. Being one who is drawn to deals and always wanting a bargain, I turn to flash-sale sites to look for designer goods. Recently, I visited Gilt.com, a flash-sale site that offers lower prices on luxury brands, and found the perfect bag for spring. I definitely felt guilty for coveting a tote that was equal to two round-trip tickets to the Caribbean. 

Retailers are using multiple channels to establish more direct connections with consumers, according to the findings of a recent survey from global cloud commerce solutions provider Digital River. Consistent with the shift to multichannel strategies, the survey indicated respondents are increasingly connecting with customers via multiple touchpoints. Nearly 80 percent of respondents said they were currently using transactional websites, followed by social commerce (55 percent), app stores (50 percent), in-product commerce (50 percent), subscription sales (48 percent) and mobile commerce (48 percent).