E-Commerce

The e-commerce landscape has become hypercompetitive as more consumers shop online. Retailers are investing significant resources in driving traffic to their websites through a combination of channels (e.g., search, social, email, SMS, etc.), yet far too often that traffic isn’t converting once on a store’s site. Coinciding with the rise in online traffic are shoppers’…

SHEIN, the fast-fashion online retailer, has launched SHEIN Exchange, an online peer-to-peer resale destination to buy and sell previously owned SHEIN products. SHEIN Exchange was inspired by SHEIN's customers, who have communicated an interest in resale destinations where they can buy and sell previously owned SHEIN products without the barrier of high platform fees that…

Thirty hours into Amazon.com's Prime Early Access Sale — the first time the e-commerce giant is introducing a second Prime-like deal in the same year — data shows Prime members are taking advantage of the early holiday sale by buying gifts. However, the Early Access Sale's numbers are lower than Amazon's July Prime Day event, according to…

Consumers today are looking for increasing convenience and a frictionless experience. As a result, their pain points are varied and are constantly changing — all driven by advances in technology; evolving shopping experiences online; and growing expectations around speed, convenience and delivery. Even the circumstances of their purchase now affect what frustrates them. As an…

Online shopping sales are expected to reach $209.7 billion this holiday season (Nov. 1 - Dec. 31), representing a 2.5 percent year-over-year (YoY) growth, according to a report from Adobe based on Adobe Analytics data. The report provides a comprehensive view into the U.S. e-commerce by analyzing more than 1 trillion visits to U.S. retail sites, 100 million SKUs…

Calling the pandemic and its aftermath a black-swan event at global scale is an understatement. Besides being a personal tragedy and suffering for millions, it dislocated the world order along several vectors, some irretrievably. As we put it behind us, it opens vast opportunities for the bold and decisive. One of the winners, if such…

Macy’s has launched its online marketplace, which was first announced in November 2021. The new digital marketplace on macys.com offers shoppers a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners. The marketplace gives customers easy access to more than 20 product categories and 400 new brands. Macy's partnered with…

E-commerce is changing every day as brands are having to pivot to accommodate logistical challenges, try new marketing strategies to retain site visitors, and navigate conversion rate hurdles that fluctuate throughout the year. Several e-commerce brands are turning to domestic manufacturing, designing, creating and manufacturing products in the United States. One of those brands is…

Amazon.com is hosting another Prime Day-like deal event next month, marking the first time it will hold two such events in the same year. Dubbed the Prime Early Access Sale by Amazon, the two-day global shopping event is exclusive to Prime members. It begins Oct. 11 at 12 a.m. PDT and runs through Oct. 12…

Retailers are working feverishly behind the scenes to optimize their e-commerce operations for the upcoming 2022 holiday shopping season. This year, retailers will face some of the same challenges they did during the 2021 holiday shopping season — with additional new challenges brought about by excess inventory, inflation and general volatility, uncertainty, chaos and ambiguity…