E-Commerce

While the metaverse may not be widespread in retail just yet, there’s clear excitement among industry marketers about the new business opportunities it presents. This sentiment was made clear during a panel discussion that took place at this year's Total Retail Tech event.

Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. It registers as the biggest online shopping day of all time. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute. On Cyber Monday, online spending was driven by purchases of toys, with sales growing 684…

Flexibility, hyperpersonalization, and convenience are the retail buzzwords on everyone’s lips. In just five months, e-grocery experienced five years of growth, and there’s no going back. Grocery leaders expect the e-commerce market to more than double in the next five years, with delivery options increasingly favored by expectant consumers. Yet many grocers don’t believe they…

Consumers spent a record $9.12 billion online shopping during Black Friday this year, according to Adobe Analytics, which tracks sales on retailers’ websites. Overall, online Black Friday sales were up 2.3 percent year-over-year. Adobe also predicted that consumers were set to spend more than $9 billion online over the weekend ($4.52 billion on Saturday, $4.99 billion…

Consumers spent a record $5.29 billion on Thanksgiving Day, per Adobe Analytics data, up 2.9 percent year-over-year (YoY). Shoppers were enticed by big discounts in categories like toys and electronics, and took to their smartphones during holiday meals. Mobile shopping drove 55 percent of online sales (up 8.3 percent YoY), an all-time record for Thanksgiving Day since 2012. In the…

An estimated 166.3 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. This figure is almost 8 million more people than last year and is the highest estimate since NRF began tracking…

Turn more browsers into buyers and boost conversion with the perfect mix of messaging, live chat, social commerce, and the human touch.

Generative AI has a transformative impact on business. It’s high time we separate fact from fiction on its use in e-commerce.

Learn how you can use generative AI to improve the e-commerce customer experience at scale. Get tips for creating instant, personalized connections.

Discover the challenges of using generative AI in e-commerce, and get guidance on how to implement a system that will create better response reliability.