E-Commerce

Best Practices for Automating E-Commerce Operations
July 12, 2023 at 11:20 am

A recent consumer survey revealed that 76 percent of shoppers say they will stop doing business with a company after only two poor experiences, and these experiences can even occur in the same transaction. As consumers demand more value for their money during an uncertain economy, retailers must deliver a seamless, efficient customer service experience by leveraging automation.…

7 Amazon Prime Day Tips to Help Your Brand Sales Skyrocket
July 6, 2023 at 9:53 am

There are some brands out there that may think Prime Day is all hype. As the CEO of Volcanica Coffee, I promise you that's not the case. In 2022, Prime Day increased our sales by a staggering 52 percent vs. the previous year and we're optimistic for the upcoming event on July 11-12. If done…

Inside DVF's New ReWrap Resale Platform
July 3, 2023 at 4:42 pm

In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new ReWrap resale program (0:50), how the fashion brand is…

How Jim Gilbert Grew His DTC Brand 100% YoY for 4 Consecutive Years
June 29, 2023 at 5:10 pm

Jim Gilbert is co-founder and chief marketing officer of direct-to-consumer (DTC) brand Premo Natural Products. In this video interview, Gilbert discusses why, after years of marketing consulting work, he decided it was time to build his own e-commerce company with its flagship product, Premo Guard Bed Bug & Mite Sprays. He shares how Premo has grown over 100 percent year-over-year…

5 Strategies to Boost Sales With Product Page Optimizations
June 29, 2023 at 10:36 am

While having a product page with images and a simple description may have sufficed a few years ago, now the e-commerce landscape demands that your product pages are both optimized and effective. A considered, well-designed product page can boost search engine optimization, improve customer experience, and increase your conversion rate. For perspective, average e-commerce conversion…

AI’s Reach Into E-Commerce Has Only Just Begun
June 20, 2023 at 2:44 pm

The last five years have witnessed a massive evolution of e-commerce, accelerated by factors like the pandemic, which created a surge of online shoppers, and advances in machine learning and artificial intelligence (AI) that have improved the online shopping experience. The quickly scaling use of AI is changing the game in online retail, so much…

Home Delivery for the Ages: The Demographic Opportunity
June 19, 2023 at 3:44 pm

Not all consumers are the same — and retailers are realizing that it’s not just buying behavior that differs across customers. While most e-commerce merchants employ data-backed buyer personas that describe what drives each ideal customer to purchase, many vendors are recognizing the value of implementing delivery personas and tailoring their delivery options to meet…

AI Shopping Journeys: Finding the Right Balance
June 19, 2023 at 1:20 pm

When you browse an online store, chances are you've encountered a persistent chat bot lurking in the bottom right corner, eagerly offering its assistance to help you track your order, locate specific items, or handle other mundane tasks. Now, imagine a scenario where this chat bot steps out of its digital boundaries and guides you…

How E-Commerce Businesses Can Fight Inflation
June 14, 2023 at 12:40 pm

Consumers continue tightening their belts as the cost-of-living crisis bites. And the outlook isn’t ideal. The cost-of-living crisis, combined with the rising cost of raw materials, packaging, transport and labor, is putting insurmountable pressure on retailers and increasingly price-conscious consumers. Many e-commerce businesses, especially those operating in the last decade, were set up on high-growth,…

What the New Shopping Features in Edge and Google Search Mean for Online Retailers
June 12, 2023 at 11:52 am

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…