E-Commerce

As part of the 2024 Merchant Gift Card Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with Blackhawk Network, 50 Australian merchants’ e-commerce gift card programs were evaluated, including the purchaser and recipient experience for both digital and physical cards of the brands’ own gift card, based upon 122 unique criteria. In…

Prime Day is more than your average sales event — it's one of the largest profit opportunities for e-commerce sellers, with over 200 million Prime shoppers ready to make purchases. With careful planning and the right tools, you can capitalize on the increased traffic during Prime Day 2024. To give online sellers plenty of time…

Despite pandemic savings shrinking, student loan payments kicking back in, inflation remaining a pesky nuisance, and the labor market losing steam, these obstacles haven't deterred consumer spending. In 2023, The Wall Street Journal reported that consumer spending increased 5.8 percent year-over-year, outpacing inflation by 1.8 percent. However, consumers aren’t easily opening their wallets for everyday…

The retail landscape has undergone a seismic shift in recent years, propelled by the rocket fuel of ever-evolving buying habits, inflation-driven price sensitivity, and the aftershocks of global conflicts. This article explores the trends that show the evolution of shopper expectations, the challenges faced by marketers, the methods employed for segmentation, and the current and…

For the third consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on Australia-based merchants’ gift card programs. The 2024 assessment included a review of the merchants' e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards of the…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Digital Gift Card Leaders, U.S. Edition. This seventh annual report is the market-leading resource on the gift card industry. The comprehensive benchmark study offers readers a thorough assessment of…

Retail sales grew modestly from the month before in April, but a shift in the timing of Easter appeared to be behind a slight year-over-year decline, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). Total retail sales, excluding automobiles and gasoline, were up 0.26 percent seasonally…

Even though moms will be celebrated in a few weeks, the time is right for e-commerce businesses to start planning for a successful Father’s Day selling experience. The holiday presents a prime opportunity for online businesses to produce new sales and increase customer retention. According to the National Retail Federation (NRF), three-quarters of consumers celebrated…

In the crowded and rapidly changing world of e-commerce, understanding the importance of loyal customers is key to achieving sustainable growth and long-term success. VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. For context, these are the customers who continue to buy from you over and over…

As part of the Benchmark Report: 2024 Digital Gift Card Leaders, U.S. Edition, a comprehensive report produced by NAPCO Research in conjunction with Blackhawk Network, 100 U.S. merchants’ e-commerce gift card programs were evaluated, including the purchaser and recipient experience for both digital and physical cards of the brands’ own gift card, based upon 135…