E-Commerce

A look at how retailers connect with their customers digitally to create a seamless online and offline brand experience.

Join John Lawson as he runs through 15 ways to acquire news customers in 30 minutes.

In this webinar, executives discuss the key challenges omnichannel retail marketers faced heading into the 2014 holiday season.

How do you compete if you can’t offer same-day delivery? Doug Sternberg offers his expert thoughts in this webinar.

In conjunction with its new premium tween brand for girls called I Heart UGG, UGG Australia is planning to launch on July 14 a dedicated e-commerce site that will offer the entire product line called iheartugg.com. The line includes footwear, loungewear, accessories and handbags, and will be available in the United States, Japan and China. The new brand, the company said, has been designed to not only tap into the tween market but also to foster enduring brand loyalty among customers.  

Christmas comes in July for Superior Fireworks, an Orange Park, Fla-based online retailer of fireworks. After all, instead of the traditional Christmas busy season, more than 60 percent of Superior Fireworks’ sales are made during the run up to July 4. Furthermore, many of those sales are made via PayPal and it's Bill Me Later service. To find out why, I conducted an email interview with the founder of Superior Fireworks, Matt Pappas. Here are some excerpts from our conversation:

Online merchants who advertise their products via Google must adjust their product feeds to comply with new requirements. There are several changes, but one that may break the bank for some sellers is Google's new "image quality recommendations." Google Shopping now states on its products feed specs page: "The main image should be taken on a solid white, gray or light-colored background. It should not include borders." Some online sellers object to such requirements — particularly for all-white products. Others object simply because it will be costly for them to take new photographs for all of their inventory.

Rumors have yet again surfaced that eBay will abandon its ProStores and Magento Go services — both designed to make it easy for small sellers to set up their own e-commerce storefronts — as it focuses on large retailers and brands. On Friday, an eBay spokesperson told EcommerceBytes it wasn't commenting on rumors regarding ProStores. In March, eBay spokesperson Kelly Henry told EcommerceBytes the same thing, and added, "We're a customer-centric organization and any changes to our products and services will be directly communicated to our clients at the appropriate time and with their best interest in mind." 

When Target's CEO, Gregg Steinhafel resigned in early May, we wrote with some confidence that the data breach was the least of Target's problems, and likely the most minor reason for his departure. We did think that the retailer's disastrous entrée into the Canadian market was a more significant issue. As it turns out, the story is worse and more contentious than that. According to a

It looks like more consumers prefer to do their back-to-school and back-to-college shopping online. According to a study from e-commerce marketing technology provider HookLogic and polling company Qriously, 35 percent of consumers shop for back-to-school supplies online, while 34 percent shop in-store and 33 percent shop both channels. Figures for back-to-college shopping tilt more strongly in the favor of online, with 38 percent of consumers going online to purchase back-to-college items, compared to 30 percent who shop in-store and 32 percent who shop both channels.