E-Commerce

Flash-Sale Sites: Do They Still Matter?
July 30, 2014

Some excitement in the business community this week over the news that flash-sale site Rue La La may be up for sale for $400 million. JP Morgan is said to be advising the company, which lends some heft to the deal. Still, this particular e-tail model seems to me to be increasingly yesterday's news. I can't remember the last time I heard a friend or a shopper relating a flash-sale purchase with breathless excitement, or even telling me that she had been up late surfing, say, gilt.com or ideeli.com. 

This Retail Consultant Thinks Michael Kors Will Fail
July 23, 2014

Forbes contributor and retail consultant Robin Lewis has up and declared the imminent death of the Michael Kors brand (originally published on the author's site The Robin Report). His reasoning lies in the growing ubiquity of the brand's product. In Lewis' words, "wonderful becomes awful," when ubiquity strikes. "The brand stands for nothing for anybody โ€” everywhere," said Lewis. He cited Michael Kors' widespread distribution and products priced at every level in order to hit every 

UGG to Launch Dedicated E-Commerce Site for New Tween Brand
July 3, 2014

In conjunction with its new premium tween brand for girls called I Heart UGG, UGG Australia is planning to launch on July 14 a dedicated e-commerce site that will offer the entire product line called iheartugg.com. The line includes footwear, loungewear, accessories and handbags, and will be available in the United States, Japan and China. The new brand, the company said, has been designed to not only tap into the tween market but also to foster enduring brand loyalty among customers.  

Superior Fireworksโ€™ Sales Skyrocket This Season With the Help of PayPal's Bill Me Later
July 3, 2014

Christmas comes in July for Superior Fireworks, an Orange Park, Fla-based online retailer of fireworks. After all, instead of the traditional Christmas busy season, more than 60 percent of Superior Fireworksโ€™ sales are made during the run up to July 4. Furthermore, many of those sales are made via PayPal and it's Bill Me Later service. To find out why, I conducted an email interview with the founder of Superior Fireworks, Matt Pappas. Here are some excerpts from our conversation: