E-Commerce

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…

We’ve all done it: We get to that point of finishing our purchase and we’re presented with the choice of checking out as a guest or creating an account with the retailer. Some part of us knows that we should just create the account — but then we hesitate. The form, the fields, the time,…

With the global e-commerce market value expected to top $1.39 trillion in 2023 and $1.64 trillion by 2027, it’s no wonder a worldwide battle for a piece of the pie is underway. Although the United States is generally regarded as the creator of e-commerce as we now know it, its status as an originator hasn't…

For the last few years, retailers have been bracing for the economy to take another downturn. With talks of a recession looming and layoffs permeating nearly every industry, it’s important for retailers to understand how to protect their businesses and persevere through financial uncertainty. Fortunately, even if inflation continues to rise and spending drops off, consumers will still…

We're increasingly living in a world driven by technology, with new services and new applications appearing almost on a daily basis. It’s new, it’s the latest thing, it must be good, we need it ... right? Wrong. In the rush to be seen to be deploying the latest technology, there's a risk of losing sight…

E-commerce is fast becoming the lifeblood of the retail economy. In 2021, the e-commerce industry generated $5.2 trillion worldwide, with a 56 percent increase expected by 2026. With statistics like these, it's no surprise that e-commerce has become a driving force for businesses of all sizes. However, serious blind spots threaten that profitability. Entering the next…

Many consumer products start from niche beginnings. Why? Appealing to small audience groups makes marketing simpler and more cost effective initially. However, sooner or later, most successful brands want to broaden their appeal. In today's market ecosystem, that usually translates to expanding their e-commerce experience and footprint. This is where using data and following a…

U.S. retail sales increased by 3 percent in January, far exceeding expectations for the month, according to the Commerce Department. This is the largest increase since March 2021. The Commerce Department said Wednesday it expected January sales numbers to rise 1.9 percent. Food services and drinking establishments saw the biggest increase, at 7.2 percent. Motor…

In episode 388 of Total Retail Talks, which was recorded at the ICR Conference earlier this year, Editor-in-Chief Joe Keenan interviews John Merris, CEO of Solo Brands, a pure-play direct-to-consumer (DTC) company with a portfolio of rapidly growing lifestyle brands, including Solo Stove, Oru Kayak, Chubbies, and ISLE. Merris discusses why so many public DTC…

Aligned with expanded omnichannel capabilities, brands looking to ramp up efforts to accommodate in-person and online shopping interest can look across a variety of avenues — including social media. A new method of selling, social commerce was the shiny branch of omnichannel that many expected to take off thanks to social media’s advantages of appealing to…