E-Commerce
February 9, 2015
Retailers need to envision what an integrated in-store experience looks like, whether that's creating in-store push notifications, using beacons to drive messaging to shoppers or offering special deals for shoppers on your app. Here are a few ways to create a seamless experience between in-store and mobile shopping:
January 26, 2015
Gap is dropping its small Piperlime online brand so the apparel maker and retailer can focus on fixing the problems bedeviling its much bigger namesake and Banana Republic brands. Piperlime, which Gap founded in 2006 as a rival to Amazon.com's Zappos.com, sold shoes, clothing and accessories via e-commerce and through a store in New York's SoHo district. But it never caught on with a wide audience beyond its core, dedicated customers, and its revenues never topped $100 million, a drop in the bucket for a company with annual sales exceeding $16 billion.
January 22, 2015
On Sunday morning, Dec. 7, Michael Jeffries called some of the senior executives at Abercrombie & Fitch to discuss the holiday season. That was typical Jeffries. He was the creator and CEO of the modern-day Abercrombie and had controlled virtually every aspect of the company for the past 22 years. He approved every piece of clothing and for a while every employee, too, including the clone army of beautiful young men who stood shirtless at store entrances.
January 22, 2015
Recent weeks have brought some major shake-ups to the e-commerce world as Sophia Amoruso stepped down as CEO of Nasty Gal and Eric Koger stepped down as CEO of ModCloth. While some may wonder if such personnel changes signal the fall of vertically integrated retail, I believe the industry is entering a new phase where successful players will look and behave more like retailers and less like tech startups.
January 22, 2015
As a digital marketer, you work hard every day to support your brand's e-commerce efforts. You strive to differentiate and capture the attention of busy consumers, and, of course, you mind your budget. Like any responsible marketer, you sometimes wonder how you can get even more bang for your buck. Savvy digital marketers know that one of the best ways to capture sales is to optimize their digital ad content.
January 21, 2015
During the National Retail Federation's Big Show last week, Forbes spoke with a cross section of retail CEOs (and one president) at the convention's annual evening soirees. Here's what's in store for Macy's, Bloomingdale's, The Container Store, HSN and Bliss Spa this year.
January 19, 2015
According to research from Monetate, sitewide conversion rates for new visitors to an e-commerce website averaged 2.11 percent in the fourth quarter of 2013. This seems to leave a lot of room for improvement for most e-commerce brands. Here are five areas and associated tactics that can help increase conversion:
January 14, 2015
Amazon.com is known for having low prices. However, a study conducted by a startup called Boomerang Commerce reveals that Amazon's pricing strategy is much more nuanced than simply undercutting the competition. Boomerang, founded by Amazon veteran Guru Hariharan, makes software that tracks prices on shopping sites that compete with its clients, then recommends price changes dynamically. Those changes are based on rules its clients set about which products to match prices on and which to boost higher or drop lower than a competitor's to boost profits or sales, respectively.
January 13, 2015
In an exclusive interview yesterday with Retail Online Integration at the National Retail Federation's Big Show in New York City, Chad McCutchen, director of omnichannel digital technology at Deckers Brands, parent company of UGG among other brands, discussed how the footwear retailer is leveraging a personalization engine to drive more relevant online shopping experiences for the brand's customers. Find out what UGG is doing to generate more conversions as well as more loyal customers, and how it could apply to your business.
January 13, 2015
Symphony Commerce, a commerce-as-a-service platform provider that works with enterprise-level retailers, won the Shop.org Digital Commerce Startup of the Year competition during the National Retail Federation's Annual Convention and EXPO yesterday.
