E-Commerce
May 29, 2015 at 3:00 pm
Jason Goldberger, Target.com and mobile president, discusses the next phase of e-commerce and Target's big bet on supply chain infrastructure.
May 28, 2015 at 3:21 pm
Many retailers try to intertwine the attributes of physical stores with online flexibility to create an e-commerce site that's memorable and encourages action. However, e-commerce sites have conversion rates hovering around 2 percent, whereas physical retail stores often convert somewhere between 20 percent to 40 percent of their visitors. Therefore, while it's important to work…
May 22, 2015 at 3:37 pm
A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that's helped to optimize the brand's website. Prior to May 2013, JanSport didn't have an e-commerce site; it sold its backpacks via wholesale partnerships with national retail brands. Upon launching its e-commerce site,…
May 22, 2015 at 3:10 pm
The Internet of Things (IoT) is coming to retail, so get ready. Digital devices (i.e., Things) are poised to revolutionize everything from inventory management to hypertargeted marketing. IoT-enabled smart shelving will lend a whole new meaning to the term “shelf life,” bringing retail shelves to life by allowing the dynamic changing of prices and the…
May 22, 2015 at 2:28 pm
Amazon is launching a new marketplace for handcrafted goods called Handmade at Amazon. Etsy sellers discussed an email invitation they received from Amazon with great interest, and those who didn't get an invitation were eager to learn more from those who did. The email invitation said, "Introducing Handmade, a new shopping experience at Amazon. We're…
May 19, 2015 at 3:42 pm
Google is launching buy buttons for its search results. The Wall Street Journal, citing unnamed sources, reports that the search giant plans to add “buy” buttons to pages showing search results for products available for online purchase. The buttons, which will take shoppers to another Google product page where they can actually make a purchase,…
May 13, 2015 at 3:32 pm
In its ongoing struggle to lure web shoppers from Amazon.com, Wal-Mart has picked up a new ally: messaging startup Tango. As of Tuesday, consumers in the U.S. can shop for 2 million products — everything from apparel and jewelry to electronics — via Tango. A shopping tab will appear on the service allowing users to…
May 6, 2015
There are two ways for startups to take on Amazon.com, the reigning monarch of American online shopping. One is to mount a frontal attack: raise hundreds of millions of dollars from investors, build huge warehouses and a complex delivery infrastructure, establish deals with thousands of merchant partners, and aim, through sheer brute force, to compete with Jeff Bezos' behemoth on the very qualities that have made Amazon peerless — selection, speed, customer friendliness and price. The other way is to do something out of left field.
May 6, 2015
Content, new categories, out-of-home advertising, events and authentic influencers are in Net-a-Porter’s customer acquisition toolbox
May 5, 2015
Be disruptive in class, and you might end up in the principal’s office. Be disruptive in retail, and you just might become the teacher. That's the lesson traditional retailers will take away from a session during next week's Retail Marketing Virtual (RMV) Conference & Expo. Attendees of the session Retail Disrupters: Inside a Startup will be treated to a riveting discussion among four fabulous retail “disrupters” — i.e., those who have pushed the boundaries of retail so much that they’ll likely impact the industry as a whole.
