E-Commerce
July 7, 2015 at 3:18 pm
When you think of Black Friday, it might evoke images of families camped out just hours after clearing their Thanksgiving dishes. Black Friday 2014 was the biggest online shopping day in U.S. history, with online sales growing 20.6 percent compared to 2013. Since Black Friday has become the crown jewel for retailers, preparation for it…
July 6, 2015 at 2:16 pm
Black Friday, the annual shopping extravaganza which brought in more than $1.5 billion in online sales alone last November, is arguably the single most important day for retailers in the U.S. Now Amazon.com wants to steal its thunder with Prime Day. The e-commerce giant announced that it will mark its 20th anniversary on July 15…
July 6, 2015 at 1:57 pm
When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do “millennial technophiles” get the same experience as “adventurous empty nesters” or “fashion-forward moms”? Retailers are increasingly answering “no” to these questions — and driving deeper customer engagement and more leads as a result. By…
July 6, 2015 at 1:45 pm
Competition is one of the biggest motivators for online retailers, especially as e-commerce sales keep climbing. Regardless of whether another company offers the exact same products you do, there are hundreds of thousands of other companies competing for your target market’s attention and money as well as training your customers on what to expect. That’s…
July 2, 2015 at 8:52 pm
Explore why product content is key to your e-commerce strategy; how it leads to better supplier-retailer relationships; and more!
July 2, 2015 at 2:44 pm
It's hard to get Amazon.com to share information about past performance or future strategy, so a post titled "Amazon Says its Fashion Strategy Doesn't Involve Luxury Brands" sounded like someone got the company to open up a bit. That article linked to an interview with Amazon Fashion President Cathy Beaudoin in Business of Fashion. It smartly…
June 29, 2015 at 2:28 pm
As more and more consumers opt to go online to shop for products and services, several large companies are releasing new features to make the experience more convenient than ever. Amazon.com recently announced members of its Prime Program in select cities will receive access to free, same-day delivery on certain items. Meanwhile, Google introduced Android…
June 29, 2015 at 2:09 pm
A marketing campaign designed to get eBay customers re-engaged went terribly wrong recently, and shoppers are underwhelmed by eBay's attempt to placate them after it reneged on the offer. eBay UK had sent shoppers coupons for 20 percent off a purchase of 20 pounds or more, with a maximum coupon value of 50 pounds. However,…
June 25, 2015 at 2:31 pm
By now, many people know in the wake of the heinous hate crime in Charleston, S.C., the Confederate flag is being removed from government property in Charleston, and also from store shelves. Wal-Mart, Kmart and several other retailers have removed the Confederate flag from shelves and websites. But nothing could have prepared me for what…
June 23, 2015 at 2:11 pm
Alibaba Group Holding Ltd. will sell its U.S. website 11 Main to rival online marketplace OpenSky, with merchants saying they grew disenchanted with the Chinese company’s first experiment in American e-commerce. Alibaba will hold a stake in the combined entity, according to an emailed statement Tuesday. The boutique website sought to replicate a Main Street…
