E-Commerce

The last five years have witnessed a massive evolution of e-commerce, accelerated by factors like the pandemic, which created a surge of online shoppers, and advances in machine learning and artificial intelligence (AI) that have improved the online shopping experience. The quickly scaling use of AI is changing the game in online retail, so much…

Not all consumers are the same — and retailers are realizing that it’s not just buying behavior that differs across customers. While most e-commerce merchants employ data-backed buyer personas that describe what drives each ideal customer to purchase, many vendors are recognizing the value of implementing delivery personas and tailoring their delivery options to meet…

When you browse an online store, chances are you've encountered a persistent chat bot lurking in the bottom right corner, eagerly offering its assistance to help you track your order, locate specific items, or handle other mundane tasks. Now, imagine a scenario where this chat bot steps out of its digital boundaries and guides you…

Consumers continue tightening their belts as the cost-of-living crisis bites. And the outlook isn’t ideal. The cost-of-living crisis, combined with the rising cost of raw materials, packaging, transport and labor, is putting insurmountable pressure on retailers and increasingly price-conscious consumers. Many e-commerce businesses, especially those operating in the last decade, were set up on high-growth,…

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…

Today, people are shopping online more than ever before. The reality is that many people just prefer the convenience of shopping from their mobile devices. To meet this demand, e-commerce has become widely accessible to entrepreneurs around the world thanks to Shopify. In fact, e-commerce sales are expected to grow 10.4 percent in 2023 alone,…

Nowadays, any organization looking to thrive needs to think seriously about global expansion, but there’s no possible way to expand without being able to communicate effectively with your various customers, vendors and stakeholders in multiple languages. That’s why, in 2023, e-commerce localization has become one of the industry’s biggest trends. E-commerce localization is the process…

Have you ever compared your online shopping experiences to your in-store experiences? Physical and digital retail experiences should both be inspirational and filled with entertainment and emotion. But that doesn’t change the fact that when it comes to engaging customers and eliciting sales, physical retail has a “leg up” on e-commerce because real-world shopping experiences…

In episode 403 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mari Corella, general manager of home and hard goods at eBay, a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. Corella discusses her role and career history in e-commerce (0:44), the eBay Refurbished program…

Walmart raised its full-year forecast Thursday, as fiscal first-quarter sales rose nearly 8 percent and its large grocery business helped offset weaker sales of clothing and electronics. The retailer now anticipates consolidated net sales will rise about 3.5 percent in the fiscal year. Nearly 60 percent of Walmart's annual U.S. sales come from groceries. In the quarter,…