E-Commerce
March 30, 2016 at 12:01 pm
Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More than…
March 28, 2016 at 12:15 pm
Have you ever searched for a product on Amazon.com and seen a result like this? As a marketer trying to increase sales on Amazon, this is incredibly frustrating. When one product is split into multiple listings, it harms sales, confuses customers, dilutes reviews, and decreases visibility in organic search rankings. This article tells you how…
March 28, 2016 at 12:10 pm
E-commerce took a couple big leaps forward in innovation and efficiency in 2015. While it’s easy to examine past success and the trends of the previous year, the most important thing retailers can do now is use that knowledge to stay ahead of the curve. Here are three of the most important trends that online retailers…
March 25, 2016 at 9:17 am
Is there anything more frustrating than an abandoned shopping cart? Online retailers drive themselves crazy over this problem, wondering whether they should improve their site’s design, promote a more intuitive user experience or revamp their marketing strategies. All of these factors could indeed be playing a role in whether consumers are clicking the “Buy” button.…
March 25, 2016 at 9:10 am
If you’re looking to increase your e-commerce sales, you might have to do something that seems really counterintuitive: Institute an amazing returns policy that makes it super easy for customers to return what they purchase. “What?” I can hear you exclaim in disbelief. “How would letting people return what they purchase help us make more…
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 21, 2016 at 12:36 pm
When the U.K. Chancellor of the Exchequer George Osborne presented his 2016 budget, he had a warning for online sellers and online marketplaces, saying it was unfair when small businessmen and women compete against foreign companies on the internet that don't pay taxes.
March 18, 2016 at 10:29 am
Wall Street firm Cowen & Co last year famously predicted that Amazon.com would surpass Macy’s as the top apparel retailer in the U.S. in 2017. But the department store chain’s CEO says Macy’s nearly 800 namesake stores offer it a huge advantage over Amazon, given how shoppers tend to buy the same item in multiple…
March 18, 2016 at 10:24 am
Whatever a Nordstrom customer wants, a Nordstrom customer gets. It is almost a mantra that has propelled the upscale department store chain to retail’s elite circles. So it made sense when Nordstrom, based in Seattle, announced in 2014 that it would continue to invest in e-commerce, to deliver merchandise to its customers in whichever way they…
March 16, 2016 at 9:07 am
With the holiday season behind us, retailers are applying their observations about consumer and digital gift card purchase behaviors to 2016 and upcoming gifting occasions. Here are four observations merchants can put to use in the months ahead: 1. Gift cards remain in high demand: According to the National Retail Federation, gift cards were the most…
