E-Commerce

From Sydney to San Francisco and everywhere in between, global shoppers are struggling to keep up with the increasing cost of living. Inflation is leading to rising costs for food, fuel and heating, leading to serious consequences for businesses and consumers alike. In the shadow of the current downturn, Mirakl aimed to understand how the…

2023 has brought ongoing uncertainty for e-commerce businesses, given the challenging macroeconomic environment, a rapidly changing advertising industry, high inflation, and increasingly budget-conscious consumers. And with customer acquisition costs (CACs) rising 222 percent over the past eight years, many retailers and brands will be rethinking their marketing investments. In today’s economic and consumer climate, e-commerce…

Despite a difficult 2022, wrought with soaring inflation and mass layoffs, the retail industry ended the year in decent shape with a solid holiday return. However, an economic downturn looms large, as experts predict a 64 percent chance of a U.S. recession in the coming months. Naturally, this spells trouble for retailers as Americans tend…

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…

We’ve all done it: We get to that point of finishing our purchase and we’re presented with the choice of checking out as a guest or creating an account with the retailer. Some part of us knows that we should just create the account — but then we hesitate. The form, the fields, the time,…

With the global e-commerce market value expected to top $1.39 trillion in 2023 and $1.64 trillion by 2027, it’s no wonder a worldwide battle for a piece of the pie is underway. Although the United States is generally regarded as the creator of e-commerce as we now know it, its status as an originator hasn't…

For the last few years, retailers have been bracing for the economy to take another downturn. With talks of a recession looming and layoffs permeating nearly every industry, it’s important for retailers to understand how to protect their businesses and persevere through financial uncertainty. Fortunately, even if inflation continues to rise and spending drops off, consumers will still…

We're increasingly living in a world driven by technology, with new services and new applications appearing almost on a daily basis. It’s new, it’s the latest thing, it must be good, we need it ... right? Wrong. In the rush to be seen to be deploying the latest technology, there's a risk of losing sight…

E-commerce is fast becoming the lifeblood of the retail economy. In 2021, the e-commerce industry generated $5.2 trillion worldwide, with a 56 percent increase expected by 2026. With statistics like these, it's no surprise that e-commerce has become a driving force for businesses of all sizes. However, serious blind spots threaten that profitability. Entering the next…

Many consumer products start from niche beginnings. Why? Appealing to small audience groups makes marketing simpler and more cost effective initially. However, sooner or later, most successful brands want to broaden their appeal. In today's market ecosystem, that usually translates to expanding their e-commerce experience and footprint. This is where using data and following a…