E-Commerce

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…

Jet.com, the e-commerce upstart from Diapers.com founder Marc Lore, is entering a new business: groceries. The company generated a huge amount of buzz by raising hundreds of millions in funding before even opening its doors in July. Its goal is to take on Amazon.com and other e-commerce giants by selling everything from household goods to sports…

Not all product pages are created equal, but after examining thousands of them in hundreds of industries, and creating, testing and perfecting thousands more for clients, I’ve learned that successful product pages all have something in common. I call them the five habits of highly successful product pages:

“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…

As your company expands its e-commerce efforts into international markets, understand that your global websites must do more than speak the language. You need financial fluency, too — i.e., a clear understanding of your new customers’ buying habits, particularly their preferred payment platforms. MotionPoint Corporation localizes e-commerce sites for retailers around the world. Based on…

Wal-Mart sure is trying to be more like rival Amazon.com in an effort to to improve its weak sales trends. The world's largest retailer is testing a two-day shipping subscription service called ShoppingPass that mirrors Amazon's successful Prime service, according to a report in The Wall Street Journal. Members to ShoppingPass reportedly will get free, two-day…

Retailers were skeptical about whether the internet had sticking power in its early days. Sales meant brick-and-mortar stores, print advertisements and TV spots for those with the cash. The birth of e-commerce threw that world into turmoil. Today’s omnichannel retailers need a universal call to action that embraces every customer touchpoint. A meaningful, memorable domain…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

In episode 35 of Total Retail Talks, Jeff Milbourn, director of e-commerce at Marmot, a retailer of high-quality technical apparel and equipment for outdoor enthusiasts, discusses how the brand is using personalization to enhance the online shopping experience, offers some early results into the impact the effort is having on Marmot's business, and lays out…

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.