E-Commerce

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Do I create a welcome series? Further segment my email sends? Plan loyalty campaigns? Commerce marketers have lots of options to try and generate more revenue. Sometimes, the hardest part is choosing which strategies to go after. In our recent benchmark report, “We Asked, They Answered: Top Commerce Marketing Tactics Shared,” 300 of our customers…

Last month, Total Retail presented its annual Total Retail Virtual Conference & Expo (TRV), a virtual event for retailers that combined educational content and networking opportunities. It was a day-long conference that brought the latest retail trends, ideas and technologies right to your computer — for FREE. (If you missed the live date, don't worry. You can access all…

Wal-Mart is reportedly in negotiations with Jet.com to acquire the online retailer. Sources say the acquisition cost could be more than $3 billion. Marc Lore, CEO of the year-old Jet.com and founder of Diapers.com, has drawn more than $500 million in financing capital from venture firms after the initial launch of the company resulted in…

If you’re launching an e-commerce site in a developing market, it’s critical to get a foothold as quickly as possible to maintain cash flow. But doing so requires a deep understanding of the intricacies of the local infrastructure and consumer habits. By performing thorough market research, you'll have a better understanding of the specific challenges…

Amazon Launchpad announced last week the creation of a Kickstarter Collection, featuring more than 300 Kickstarter products available for purchase on Amazon.com. Startups featured include Piper, Zivix, Prynt, MudWatt, among others. Consumers shopping the Kickstarter Collection can browse categories such as electronics, wireless accessories, home and kitchen, books, movies and TV, and toys and games,…

Another Amazon Prime Day is in the books, and once again the #PrimeDayFail hashtag was trending on social media throughout the one-day cybershopping extravaganza. Where last year the complaints centered largely on lackluster deals, 2016 delivered a different frustration: checkout failures. It turns out Amazon.com’s technology team couldn’t cover the check its marketing department went…

Walgreens announced yesterday that it will shut down drugstore.com, the Bellevue, Wash.-based distributor of drugs, vitamins, and beauty products that traces its roots to the early days of the e-commerce revolution. In addition, Walgreens announced that Beauty.com, another of its subsidiaries, will be shut down. Both sites are expected to be offline by the end of…

The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it's IBM's Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the growing personal marketplace, or Elon Musk's increasingly public trepidation, these kinds of AI stories…

Amazon.com sellers (both Individual and Pro) listen up: You have until Aug. 28 to migrate over to the new SOA platform or Amazon will do it for you. In a letter sent to sellers on July 26, Amazon explains that sellers’ products will remain buyable and all ratings, reviews, feedback, listings, inventory, existing disbursement options,…