E-Commerce

eBay Sells Gift Cards for Company Stock
August 16, 2016 at 12:09 pm

eBay announced yesterday that it has begun carrying gift cards that allows recipients to purchase shares of stock in publicly traded companies. The online retailer has partnered with Stockpile to become one of the first companies to offer this new category of digital gift cards for stock. eBay made it clear that none of itsโ€ฆ

The New Normal
August 15, 2016 at 7:37 pm

Itโ€™s a whole new retail game out there. Digital disrupters โ€” i.e., companies and/or people with digital models that disrupt a profitable, even booming, industry such as retail โ€” are the new normal. These companies generally make the same products and offer the same services as the companies theyโ€™re disrupting, but make them readily availableโ€ฆ

Access vs. Ownership: How to Win at the Subscriptions Challenge
August 12, 2016 at 9:49 am

A trend playing out across industries shows that consumers are increasingly forgoing the security and prestige of owning objects for the affordable flexibility of on-demand access and upgrades to the latest and greatest products without up-front investments. And like many things, the trend is driven by changing preferences of new generations. Think of the babyโ€ฆ

Achieving the Impossible: Personalization for First-Time and Unknown Visitors
August 11, 2016 at 3:12 pm

E-commerce marketers, here are two hard truths youโ€™re likely familiar with: Out of 100 visitors to your site at any given time, only one or two make a purchase. This corresponds to the average 1.2 percent conversion rate for e-commerce sites. Moreover, if you try to improve conversion by introducing website personalization, you run into aโ€ฆ

Macy's Closing 100 Locations in 2017
August 11, 2016 at 12:12 pm

Macyโ€™s announced this morning that it will be closing about 100 stores as early as the beginning of 2017. Nearly all the locations are cash-flow positive, but their profitability has been steadily declining. These closures are part of the company's attempt to improve business, following six consecutive quarters of declining sales. Macy's currently has 728โ€ฆ

How CARiD is Winning With Gamified Customer Service
August 11, 2016 at 8:35 am

In an increasingly digital world, online retailers can stand out from the crowd by focusing on the customer experience. One way to do that is by offering superior customer service. CARiD, one of the largest online retailers of aftermarket auto parts, is doing exactly this. Gerald Major, director of client experience for CARiD, says heโ€ฆ

Slow is the New Down
August 10, 2016 at 11:29 am

Every e-tailer fears its website going down, however, a website thatโ€™s been reduced to a snailโ€™s pace because of a high volume of traffic can almost be more damaging. Todayโ€™s always-on consumers expect lightning-fast connections and load times, as if everyone can deliver the same user experience as Netflix. In fact, a study from Kissmetricsโ€ฆ

Raising Conversion Rates With the Right Payments Mix
August 10, 2016 at 11:03 am

Every e-commerce merchant should recognize the importance of a high checkout conversion rate. It signifies the final link in a chain that includes product development, marketing and sales. Tools such as embeddable payment forms, sophisticated fraud prevention and advanced analytics can create a frictionless payment journey, but as the final link in the chain, theโ€ฆ

Wal-Mart Acquires Jet.com in $3.3B Deal
August 8, 2016 at 1:20 pm

Wal-Mart will acquire e-commerce startup Jet.com in a $3 billion cash deal. The move is expected to help Wal-Mart, the world's largest retailer become a powerhouse online shopping destination. The $3.3 billion price tag represents the most ever paid for an e-commerce company. Wal-Mart said it expects to receive regulatory approval for the deal, whichโ€ฆ

HSN Plans to Sell Off 2 Catalog Businesses
August 5, 2016 at 11:47 am

TV and online retailer HSN Inc. reported a 4 percent drop in net sales and a sharper 36 percent decline in profit for the second quarter, prompting a shuffling of managers and the planned sale of two of the company's apparel lines โ€” TravelSmith and Chasing Fireflies. CEO of HSN, Mindy Grossman, said the companyโ€ฆ