E-Commerce

Consumers Can Now Shop Amazon From Apple TVs
December 16, 2016 at 11:24 am

Amazon.com has rolled out a new Apple TV application called “Amazon App: Browse, Search, and Shop," which enables Amazon Prime members to browse and search for products on Amazon’s site, and then buy them from the TV.  Consumers using the app can can view individual products, read their descriptions, get the product details and flip…

How an Alternative Payment Method is Driving Increased Conversions for Betabrand
December 15, 2016 at 4:27 pm

In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their…

Welcome to the ‘Shopocalypse’: 4 Prophecies of Retail Doom
December 15, 2016 at 10:33 am

Will ambitious Amazon.com change the way we buy everything? The online retailer wants to sell us everything we buy and consume, and I do mean everything. From movies we watch to groceries we eat, Amazon will soon sell cars we drive (or drive us), too. For traditional retailers, Amazon is more than a 600-pound gorilla…

eBags' Record-Breaking Holiday Mobile Strategy
December 15, 2016 at 10:19 am

We’ve all seen the Black Friday/Cyber Monday stats — shoppers spent $1.9 billion online on Thanksgiving Day and another $3.3 billion on Black Friday, according to Adobe Data. Black Friday 2016 was also the first time in history that mobile sales topped $1 billion. eBags, an online retailer of handbags, luggage, backpacks, laptop bags and…

Los Angeles Prosecutors Sue 4 Retailers for Deceptive Advertising
December 12, 2016 at 10:03 am

The Los Angeles city attorney’s office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers — J.C. Penney, Sears, Kohl’s and Macy’s — falsely advertised high “list” or “regular” prices on merchandise that was never actually for sale at that…

Balance Online Customer Service Carefully With Human Interaction
December 8, 2016 at 9:50 am

Customers typically represent a widely diverse range of backgrounds, ages and preferences, but when it comes to how they want to interact with retailers for service requests, they have more in common than you might think. A recent worldwide study of more than 24,000 consumers and 1,000 businesses makes it clear — consumers everywhere, of…

How the Standard E-Commerce UX Has Changed Over the Years
December 7, 2016 at 10:51 am

The world of user experience (UX) is filled with predictions, from thoughts on the race to great customer experiences to a deeper integration of digital and physical experiences. These predictions come in rather handy when thinking about e-commerce, considering a look into the future could mean the difference between an online business making money or not.…

The Importance of Location on E-Commerce Success 
December 7, 2016 at 9:52 am

To some observers, e-commerce startup Jet.com was taking a gamble when it made the decision to double the size of its headquarters in Hoboken, N.J., and commit to a distribution facility the size of more than 12 football fields in southern New Jersey. However, experts agree that betting on the growth of e-commerce is a sure…

Wayfair App Allows Shoppers to ‘Try On’ Furniture
December 7, 2016 at 9:40 am

The new “View in Room” feature on the Wayfair mobile app allows shoppers to see how furniture and home décor will look in any room before they purchase it. Similar to trying on clothes in a dressing room, Wayfair now allows app users to “try on” products via a smartphone camera. By clicking the View…

Oreo Makes Online Retail Splash
December 5, 2016 at 1:07 pm

Mondelez International Inc., trying to adapt as more shoppers buy food outside of traditional grocery stores, is diving deeper into online retail with the launch of a holiday-season website that's selling tins of Oreos directly to consumers. The 2016 holiday website, which sells Oreo tins for $19.99, lets customers send cookies to friends using only a…