E-Commerce

Contextual Commerce: Itโ€™s All About the Triggers
October 3, 2016 at 11:49 am

Iโ€™ll be the first to say it out loud: The App Store is becoming more and more irrelevant. Research shows that most people simply arenโ€™t downloading apps to their smartphones. Combine the fact that over 1,000 apps are being published every single day on the iOS App Store together with consumersโ€™ extremely limited attention spans, andโ€ฆ

Top Takeaways From the Shop.org Summit
September 29, 2016 at 11:52 am

This week, retail professionals gathered in Dallas for Shop.org, Retailโ€™s Digital Summit. Attendees heard from retailers leading the way in this quickly evolving digital world. Presentations from J.C. Penney, True&Co, Rocksbox, Google, Facebook and many more brands covered topics ranging from omnichannel integration to mobile to reaching millennials. Here are a few key takeaways from theโ€ฆ

The Transformation of J.C. Penney Continues
September 28, 2016 at 11:19 am

The struggles of department stores in today's rapidly evolving digital retail environment have been well documented. Macy's is closing stores, Kohl's is reporting declining revenues and Sears is fighting to stay in business. And then there's J.C. Penney. The 100-plus-year-old retailer is bucking the trend and finds itself in the midst of a turnaround. Whileโ€ฆ

Online Shoppers Turn to Amazon First, Not Google
September 28, 2016 at 9:49 am

Amazon.com just took the lead in the holiday 2016 race. A report by BloomReach Inc., an internet marketing firm, found that 55 percent of shoppers check Amazon first when searching for a product online. Search engines take second place at 28 percent โ€” a 6 percent decrease from 2015. Only 16 percent of online shoppersโ€ฆ

Customer Experience Platform Drives BCBG's Online Business
September 26, 2016 at 12:09 pm

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

Target's Chief Digital Officer Suddenly Departs
September 26, 2016 at 11:10 am

Jason Goldberger, Targetโ€™s chief digital officer, has left the company in a sudden shakeup at the Minneapolis-based retailer. Goldbergerโ€™s responsibilities will be divided up between Chief Information Officer Mike McNamara and Mike Triton, chief marketing officer. Goldberger is the second high-profile executive to leave Target this month. Chief Marketing Officer Jeff Jones abruptly resigned earlier thisโ€ฆ

Nordstrom Shuffles Execs for Digital Push
September 22, 2016 at 11:03 am

Nordstrom is making moves to accelerate its e-commerce and mobile efforts. Ken Worzel was named president of Nordstrom.com after serving as the companyโ€™s executive vice president of strategy and development since 2010. To better align Nordstrom and Nordstrom Rack, Co-President Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com andโ€ฆ

Amazon Promotes Own Products, Customers Pay More
September 22, 2016 at 10:56 am

An investigation by ProPublica has found that Amazon.com's algorithms encourage customers to pay more than they need to for products. The report found that Amazon places its own products in the prominent โ€œBuy Boxโ€ almost three-quarters of the time, even if it isn't the cheapest. If a customer bought everything recommended by Amazonโ€™s "Buy Box,"โ€ฆ

Hidden Fees Exposed: How Retailers Can Save Money on Shipping
September 22, 2016 at 10:13 am

If you operate an e-commerce business, chances are good that youโ€™re losing money on parcel shipping. Parcel pricing contracts are complex, typically filled with hidden fees that can dramatically inflate costs and cut into your bottom line. While focusing on negotiating discounts might seem to make sense, in some cases an improved discount wonโ€™t reduceโ€ฆ

Stitch Fix Expands to Menswear
September 20, 2016 at 10:46 am

Stitch Fix, the online personal styling and shopping platform, built its brand from catering to women. Now, it wants to broaden into menswear. For six years, the San Francisco startup has been using fit and style data algorithms alongside customer information to bring a digital personal shopping assistant to women, who, for a $20 per monthโ€ฆ