E-Commerce

To protect your customers’ data on your website, you'll need a SSL certificate. SSL or “secure sockets layer” technology encrypts all communication between web browsers and website servers. Many users are now familiar with the small green “lock” symbol that appears in their browser address bar when a site is protected by SSL and uses…

It’s hard for small and medium-sized businesses (SMBs) to keep up with the likes of Amazon.com, especially when it comes to shipping. The e-commerce powerhouse is constantly shaking up the shipping industry — from standard two-day shipping for Prime members to delivering packages via drones to a new Uber-like app for its freight and delivery…

Nordstrom is letting shoppers digitally send each other presents this holiday season. The upscale retailer has partnered with gift card provider CashStar Inc. to let customers email specific items from the retailer’s website to people on their holiday lists. Recipients can accept the items that appear in their inboxes and have them shipped to their…

Amazon.com has rolled out a new Apple TV application called “Amazon App: Browse, Search, and Shop," which enables Amazon Prime members to browse and search for products on Amazon’s site, and then buy them from the TV.  Consumers using the app can can view individual products, read their descriptions, get the product details and flip…

In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their…

Will ambitious Amazon.com change the way we buy everything? The online retailer wants to sell us everything we buy and consume, and I do mean everything. From movies we watch to groceries we eat, Amazon will soon sell cars we drive (or drive us), too. For traditional retailers, Amazon is more than a 600-pound gorilla…

We’ve all seen the Black Friday/Cyber Monday stats — shoppers spent $1.9 billion online on Thanksgiving Day and another $3.3 billion on Black Friday, according to Adobe Data. Black Friday 2016 was also the first time in history that mobile sales topped $1 billion. eBags, an online retailer of handbags, luggage, backpacks, laptop bags and…

The Los Angeles city attorney’s office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers — J.C. Penney, Sears, Kohl’s and Macy’s — falsely advertised high “list” or “regular” prices on merchandise that was never actually for sale at that…

Customers typically represent a widely diverse range of backgrounds, ages and preferences, but when it comes to how they want to interact with retailers for service requests, they have more in common than you might think. A recent worldwide study of more than 24,000 consumers and 1,000 businesses makes it clear — consumers everywhere, of…

The world of user experience (UX) is filled with predictions, from thoughts on the race to great customer experiences to a deeper integration of digital and physical experiences. These predictions come in rather handy when thinking about e-commerce, considering a look into the future could mean the difference between an online business making money or not.…