E-Commerce
February 27, 2017 at 10:00 pm
At one time, location trumped nearly everything else in retail. Success lay in creating loyal customers who lived close enough to regularly patronize your store, often with heavy local advertising to generate regular foot traffic. Maybe you visited a favorite in the local mall because you liked its clothes or prices or salespeople. Maybe you…
February 27, 2017 at 10:54 am
In episode 79 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Megan Grassell, founder and CEO of Yellowberry, a company designed to change the bra industry for young girls. The interview was conducted at last week's Total Retail Talks Live! event in New York City. Listen in as Megan discusses how she started the online…
February 27, 2017 at 10:33 am
Despite retailers’ heavy spending on value-added services and personalization, shoppers say they see little return on the investments, according to a new survey from Cognizant and Forrester Consulting. In the online poll of 4,500 smartphone-owning shoppers, only 35 percent on average make use of in-store services such as interactive displays and mobile checkout. Personalization receives…
February 27, 2017 at 9:39 am
What separates luxury retailers from the pack? Is it the products they sell? The quality of the materials? Careful, elegant design? The clientele? The in-store experience? The customer service? Chances are, you're nodding along with all of those options. That's because a luxury brand is about far more than just its products. A nice, pithy…
February 23, 2017 at 9:00 am
A company that began as an online-only retailer now has an impressive direct mail presence.
February 22, 2017 at 11:33 pm
Bonobos, a company that began as an online-only men’s apparel retailer, now has an impressive direct mail presence as well as network of brick-and-mortar stores. Mailer Name: Bonobos Date Mailed: June 2016 Bonobos, founded in 2007 by Andy Dunn and Brian Spaly, designs and sells menswear for casual, business and formalwear occasions. Originally an online-only […]
February 22, 2017 at 10:06 am
Sycamore Partners has won the auction for the e-commerce business and intellectual property of bankrupt retailer The Limited with a bid of $26.8 million. Sources close to the situation said Sycamore Partners outbid clothing firm Sunrise Brands LLC. The sale isn’t final yet — it must be approved by a U.S. bankruptcy court judge first.…
February 22, 2017 at 9:44 am
Online shopping surpassed a significant milestone last year when Cyber Monday generated more revenue than Black Friday. While online shopping has taken off in terms of popularity, brands are still facing numerous digital challenges, including poor interfaces, inaccurate inventory and more. Online Shopping Challenges Recent research from Forrester revealed that 70 percent of companies are…
February 21, 2017 at 1:01 pm
Since launching its ClickList service, which allows grocery shoppers to order online and have their purchases bagged and loaded when they arrive at stores to pick them up, Kroger has added 25 to 35 new jobs at each store offering the service, according to the company. The Cincinnati-based chain has started more than two dozen…
February 21, 2017 at 9:30 am
In today’s omnichannel world with hyperconnected consumers, leveraging customer-generated content has proven to be a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales. It’s no wonder…
