E-Commerce

HomeGoods is shutting down its online store. The discount home decor chain, which is owned by TJX Companies, sent an email to customers Wednesday announcing that it would stop offering online shopping after Oct. 21. TJX reported in August that net sales from e-commerce were less than 2 percent of total sales in its most recent quarter. HomeGoods launched its…

Are you ready for the holiday shopping season? While it may seem like it’s still a ways off, the reality is now is the time to put in place one of the most important tools you have for keeping your e-commerce business alive and well: a network contingency plan. Even the Big Retailers Feel the…

As store shelves fill with fall favorites, it’s hard to ignore the beginning of the U.S. winter holiday shopping season — and the uptick in American spending that typically goes with it. The frenzy from late September through the new year is a well-established critical time for retailers, which count on the “Golden Quarter” for a…

For e-commerce brands, the holiday online shopping rush often comes with numerous opportunities. A seasonal window to gain the attention of new shoppers through discounts, drive higher conversion rates, and build stronger loyalty with current customers. This year, many retailers hope to maintain the e-commerce sales success they experienced during the pandemic, even though consumers…

Consumers showed surprising strength in September, boosting retail sales well above expectations despite high interest rates and worries over a weakening economy. Retail sales rose 0.7 percent on the month, well above the 0.3 percent Dow Jones estimate, according to the advance report the Commerce Department released Tuesday. Excluding autos, sales were up 0.6 percent, also well…

This week saw Amazon.com host its second Prime Day sale of 2023. The two-day sale event, which is exclusively for Prime members, is viewed by many as the unofficial start to the holiday shopping season. How did this most recent sale event compare to its predecessor in July, as well as year-over-year? Numerator, the consumer…

Despite encouraging economic numbers, about half of American consumers feel sour about the nation’s economy. While consumers are still shopping, they’re often looking to trim spending and will be cautious about their dollars over the next year. And with retail sales slowing, there's mounting pressure for brands to win more share of wallet. As the retail experience hinges increasingly on digital experiences, brands must ensure that they…

If you're involved in running an e-commerce site, you already know the importance of presenting your products in the best light possible. However, the visual experience you offer your customers goes far beyond mere aesthetics; it plays a pivotal role in building trust with shoppers, driving product purchases, and ultimately reducing return rates. The findings…

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

E-commerce is continually gaining traction. As of Q2 in 2023, the U.S. Census Bureau reported a 2.1 percent quarterly uptick in e-commerce sales, accounting for over $277 billion. However, as e-commerce steadily rises in popularity, it becomes more complex for sellers like you. This means you need to take e-commerce management seriously. It doesn’t matter…