E-Commerce

In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning…

Many lessons have been learned since the early flash-sale sites of 2004, such as Woot. Retailers know that a deep discounting methodology cannot stand on its own as the core to a business model. They need practical, logical reasons and uses for flash selling, along with a well thought out plan. It’s essential to understand…

Wal-Mart is testing a new program that lets store associates opt into delivering e-commerce ship-from-store orders. Marc Lore, chief executive of Wal-Mart U.S. e-commerce, explained that the program uses technology so workers can set preferences such as how many packages they want to deliver, weight limits for the packages and which days they would like…

Category management, the systematic and disciplined approach consumer packaged goods (CPG) companies use to manage product categories as strategic businesses, has never been more relevant. Consumers are doing more of their shopping online due to competitive pricing, convenience and greater control over their shopping journeys. According to 1010data, online CPG sales grew 36 percent in…

Category management, the systematic and disciplined approach consumer packaged goods (CPG) companies use to manage product categories as strategic businesses, has never been more relevant. Consumers are doing more of their shopping online due to competitive pricing, convenience and greater control over their shopping journeys. According to 1010data, online CPG sales grew 36 percent in […]

It's a bird, it's a plane … never mind, it's just my Amazon Fashion order. It was announced this week that Amazon.com received a patent for a shipping label with a built-in parachute to help drone and air craft deliveries make a soft landing. GeekWire reports the newly issued patent would have the shipping label look…

An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.

Retailers still aren’t prepared for omnichannel — and they’re losing out on millions in revenue as a result. In fact, 45 percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy, according to 1WorldSync’s recently released study, Charting Course for Global…

The athletic footwear, apparel, accessories and equipment brand continues to chug along despite increased competition in the marketplace. Nike increased year-over-year net sales by 5.8 percent in its 2016 fiscal year. In addition, the company increased its net earnings for the year by nearly 15 percent. (Nike ranked No. 44 on Total Retail’s seventh annual ranking…

Walking down the street, it seems like every person has a mobile phone in their hands texting, scrolling through social media or snapping a photo. People take so many photos, in fact, that their phones’ memory gets totally full (and that annoying notification pops up right when you're trying catch the perfect shot). And out…