E-Commerce
July 26, 2017 at 2:19 pm
July 26, 2017 at 8:40 am
July 26, 2017 at 8:00 am
NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.
July 25, 2017 at 11:57 am
Amazon.com has been in the news recently with its acquisition of Whole Foods Market and record-setting Prime Day. However, traditional brick-and-mortar brands still feel they have a competitive advantage against the (predominantly) online retailer — the in-store shopping experience. Consider that 45 percent of retailers surveyed for Total Retail's most recent research report "The Amazon Effect:…
July 25, 2017 at 9:59 am
The idea of "conversational commerce" has gained traction in recent retail conversations, particularly emphasizing the rise of online technology like chatbots and how retailers are using them to engage customers. The term, coined by ex-Uber, ex-Google product and UX designer Chris Messina in 2015, continues to grow in popularity in many retailers’ strategies, but a…
July 24, 2017 at 9:16 am
In an era when you can search for anything online in a matter of seconds, how do you encourage customers to ditch the search and, instead, return to your store again and again? I’d argue the key is genuine personalization … with a healthy dollop of seamless delivery. Personalization has been bantered about for years…
July 21, 2017 at 10:59 am
As technology and globalization continue to fuel mass disruption, a new breed of consumer has emerged — one that's driven by speed, value and experience. This hyperempowered customer has created an array of unique challenges for retailers, many of whom are desperate to capture the attention of the generation who spearheaded this transformation: millennials. With…
July 21, 2017 at 9:26 am
Sears has fallen on hard times in part because e-commerce has taken market share from the department store chain, but now the company is looking to use the growth in online shopping to its advantage. Sears announced last week that it will begin selling Alexa-enabled Kenmore appliances on Amazon.com. Sears CEO Eddie Lampert was hopeful…
July 20, 2017 at 12:12 pm
L.L. Bean is stepping away from its traditional back-to-school catalog. Ad Age reports the Maine-based retailer is rolling out a new website with a digital push and three TV spots centered around its new "Be an Outsider" campaign. It's all part of an effort from the traditional catalog business to become more digital centric. "The campaign…
July 20, 2017 at 9:48 am
It's estimated that cross-border online B-to-C sales will more than double in the next five years. With over 90 percent of the global population under 30 years of age living in emerging markets, and e-commerce in these economies growing twice as fast as in most developed markets, U.S. retailers would be remiss if they didn’t…
